SAN RAMON, Calif.--(BUSINESS WIRE)--SellPoint, Inc., the first online sales orchestrator, has acquired Fusion Tree and BrandFish, providers of online marketing services including SEM, SEO, display, remarketing, analytics, and browser-to-buyer conversion. Terms of the transactions were not disclosed.
The sales orchestration industry connects product manufacturers through retailers to consumers online, and thus has evolved deep insight into consumer behavior. But never before has this insight added the combined expertise of online marketing strategists and direct-response analysis.
“Demand-side analytics have never taken into account consumer behavior before, during and after the sale,” said Brian O’Keefe, CEO of SellPoint. “BrandFish and Fusion Tree connect this demand-side knowledge and expertise to our offering of consumer insights. These connections—combined with our proprietary technology—will transform the way marketers see and take advantage of opportunities online.”
By integrating technology from Fusion Tree and BrandFish, SellPoint is now able to deliver new efficiencies to sales channels that often struggle to meet ROI and CPA goals. In addition, SellPoint is acquiring new expertise and talent that will enable the company to expand its capabilities into Performance Marketing and Analytics. This includes the ability to offer consultative insights into consumer behavior and maximize advertising to sell more products.
SellPoint is dedicated to helping its customers make products more appealing, improve search-engine rankings and drive more online traffic. SellPoint analyzes and rectifies underperformers—all under the watchful eye of its marketing partners.
“At SellPoint we are committed to and passionate about putting our clients’ products and services in all the places where the people who want them will meet and buy them,” added O’Keefe.
SellPoint ensures that customers meet products with appealing stories—told in photos, videos, and persuasive descriptions—nearly everywhere people are found online. Selling often begins in many unexpected and unobtrusive, but appropriate places. Delivering both market intelligence and increased sales to its clients, the SellPoint reporting and management platform, Omni, enables brands and retailers to see the impact of their product selling methodologies live, as it happens.
Based in San Ramon, Calif., SellPoint helps manufacturers, including Panasonic, Canon, Whalen Furniture, and Kimberly Clark, sell more through SellPoint’s retail partners, including Wal-Mart, Costco, Best Buy, Office Depot, Staples, and Sears, as well as specialty stores who want to sell more online. SellPoint also helps manufacturers place and sell products in nontraditional retail locations—Facebook, Twitter, and Pinterest—that attract buyers before they’re buying. Today, SellPoint is helping turn 100,000 product pages into interactive red carpets that inform, entertain, and motivate shoppers to buy.