MALVERN, Pa.--(BUSINESS WIRE)--Demand for weather resistant barriers (WRB), which is increasing at double-digit annual growth rates and expected to reach nearly $5 billion by 2016, is being driven by the growing need for energy efficient buildings. Advances in building science, combined with new and evolving codes, are causing fundamental shifts in the demand for WRBs and construction practices for residential and commercial buildings.
Green certification, newly adopted codes, homeowner desire to reduce energy costs, and initiatives such as “Zero Energy” in commercial construction are driving WRB innovation and new product development. Whole-systems designs of the building envelope are also driving industry innovation in materials, systems and installation as the focus is moving from single components to whole-system designs.
Ken Jacobson, Partner with Principia, said, “The WRB industry continues to innovate as evidenced by the wide variety of new product introductions from year to year, including fluid applied air and water barrier systems; fluid applied flashing; tapes and sealers; continuous insulation systems; integrated rain screen ventilation matting combined with house wrap; and house wrap with a 3-D pattern that retains drainage space in any wall installation. New product and system innovations will be a mainstay in this rapidly-evolving industry.”
To quantify these trends, Principia is launching its latest multi-client edition of Weather Resistant Barriers 2014 – Residential and Commercial Construction, an exhaustive report that reveals key market data organized for strategic marketing and business planning. The report includes analysis identifying best growth opportunities through 2016, strategies for value creation and competitive advantage, and the changes in distribution channels serving these materials and markets.
The report includes a unique interactive Market Model and Forecasting Tool that allows subscribers to model hypothetical market performance based on their own assumptions of metrics such as residential and commercial construction growth, remodeling expenditures, material trends, etc. using the data compiled in the report.
Principia is conducting interviews with 200 professionals representing building product manufacturers, distributors, dealers, and contractors, builders and architects. Resistant Barriers 2014 – Residential and Commercial Construction launches in the third quarter of 2013 and will be delivered to subscribers by in the first quarter of 2014.
About Principia
Principia serves the building materials industry through products and services aimed at profitable growth, helping clients grow market share and revenues and improve margins. Services include strategy consulting, market research, industry reports and conferences. Principia is headquartered in suburban Philadelphia, with offices and affiliates worldwide. See PrincipiaReports.com and PrincipiaConsulting.com.