REDWOOD CITY, Calif.--(BUSINESS WIRE)--Mirroring the rapid changes in all aspects of consumer marketing, StrongMail today unveiled its rebrand as StrongView, a name designed to convey the company’s ability to provide marketers: A stronger view of their customers. A stronger view of how to engage them. A stronger view of success.
An established leader in enterprise digital marketing products and services to major consumer brands such as Netflix, Frontier Airlines, Overstock.com and others, the company has moved aggressively beyond its core enterprise email marketing roots, integrating mobile, social, web and display into its industry-leading digital marketing platform.
“Marketing is in the midst of a massive transformation, and we’ve been at the forefront of driving it to the next level for large enterprises,” said Bill Wagner, StrongView’s CEO. “We’ve extended our platform to address the marketing channels most popular with consumers today, and architected our solutions to embrace emerging new technologies, devices and touch points as they evolve. We’ve built a world-class services and strategy team to assist customers in effectively adopting new approaches to improve the impact and ROI of their marketing dollars. In February, we announced a cutting-edge cloud-based data platform built on Amazon’s Redshift data warehouse-as-a-service, allowing marketers to harness unlimited amounts of data for unparalleled targeting and personalization. Our rebrand encapsulates the transformation taking place within our market and our company. StrongView is well positioned for the new era of digital marketing today and well into the next decade.”
Consumer behavior has changed and marketing must change with it. The rapid consumer adoption of new technologies, along with marketers’ access to the power of big data and predictive analytics, means that business-to-consumer marketers must rethink the fundamentals of how they attract, acquire and retain customers. Marketers must recognize changing consumer behavior and formulate strategies that are holistic and integrated, giving them the ability to reach consumers in real time, when and where the consumer chooses, via their preferred channel and device.
A recent McKinsey & Company article titled "The Coming Era of On-Demand Marketing" noted that today many companies have successfully defined and addressed customer interactions across a few channels but what they need to be designing, however, is the entire story of how individuals encounter a brand and the steps they take to evaluate, purchase and relate to it across the decision journey.
“Understanding customer preference is both more complex and more promising than ever before,” said David Atlas, SVP of Marketing at StrongView. “The proliferation of new consumer channels, the ability to combine offline data, and the omnipresence of mobile and real-time all make the management of cross-channel marketing more challenging, but also potentially more profitable. StrongView's solutions provide customers the means to succeed in a time when intelligence is paramount and correct action imperative. This is the StrongView brand: a stronger view of the customer, and a stronger view of how to engage them successfully.”
Along with the rebranding to StrongView, the company in the past few months has further enhanced and broadened its email marketing and cross-channel marketing solutions to include:
- Email Display Retargeting Capabilities: Enables enterprise marketers to easily leverage email engagement behavior to automatically serve highly relevant and targeted display ads personalized for individual consumers.
- Enhanced Mobile/SMS Capabilities: Comprehensive enhancements include user-engagement reporting down to the device-level with a single-view dashboard across desktops, tablets, smartphones and other mobile devices, as well as a broader set of SMS capabilities, including geo-targeting.
- Cloud-based Big Data Capabilities: Marrying Amazon Redshift, Amazon Web Services’ fast, powerful, fully-managed, petabyte-scale data warehouse service in the cloud, with StrongView’s cross-channel marketing platform, marketers can directly tap massive amounts of their customer data to unlock new revenue streams and glean greater insight into consumer preferences and behavior.
StrongView is the cross-channel marketing software provider that gives enterprise marketers a stronger view of how to acquire and engage customers across email, mobile, social, display and web. Combining the strongest technology and proven marketing know-how, StrongView provides enterprise marketers unparalleled insight into how to deepen customer relationships and maximize results. The platform is offered as both SaaS or on-premise, allowing companies to deploy StrongView’s technologies in the manner with which most fits their needs.
Based in Redwood City, CA, and backed by leading venture capital investors, StrongView has been helping global brands in retail, travel, finance, entertainment, and online services overcome the limitations of other marketing platform providers for more than a decade.