KANSAS CITY, Kan.--(BUSINESS WIRE)--Don Wilson of Marketing With Don is excited about Facebook’s recent introduction of searchable and clickable hashtags for users. Made popular by other social network platforms such as Twitter, Pinterest, Tumblr, and Instagram, hashtags give Facebook marketers a powerful tool for launching viral campaigns.
When Facebook users add hashtags to their posts, other users can click on the hashtag and see a feed that aggregates other posts that have the same hashtag. Facebook users now have the ability to see what other people on Facebook are discussing, without having to be in the same social network of friends.
Wilson, Facebook marketing coach and the bestselling author of Facebook Demystified: The 10 Critical Components of a Viral Fan Page, teaches business owners how to design a viral marketing campaign on Facebook that will generate massive traffic and followers.
“Traffic is like energy,” says Wilson. “It’s not stored. It moves. You can’t buy traffic. You have to find where the traffic is, decide where you want it to go, and then figure out how to get it there.”
The hashtag feature gives Facebook marketers the same ability as users to see what people are discussing. That means marketers can more easily identify, join, and drive conversations that are happening in their market niche.
“Fans spread news,” says Wilson. Because hashtags connect more Facebook users to each other, there are more avenues for news to spread. That creates more viral marketing opportunities for businesses that are planning marketing campaigns on Facebook.
By making their social network more social, according to Facebook’s public statement, they believe that use of hashtags on Facebook will increase social discussions about major events. Facebook’s announcement also noted that this year’s Oscars buzz reached an all-time high on Facebook with more than 66.5 million posts, shares, comments, and likes.
Facebook is likely to remain the most dominant social networking platform for many years to come. Understanding how to identify and funnel Facebook traffic is essential for Facebook marketers.
To learn more about how to leverage Facebook’s new hashtag feature, and how to plan and launch a successful marketing campaign, visit and like Marketing With Don at https://www.facebook.com/MarketingWithDon on Facebook.
Don Wilson is a full-time, in the trenches, Facebook marketer. You'll find him doing some of the biggest underground launches in the Internet marketing community. In his first year, he designed 11 record-breaking product launches. He now offers consulting, copywriting, and coaching services.