SANTA MONICA, Calif.--(BUSINESS WIRE)--After successfully testing its platform in beta for the past six months, Gradient X, the most advanced programmatic marketing platform for mobile, today officially launched its offering for marketers. Built for mobile from the ground up by proven ad tech industry veterans, Gradient X has developed a technology that finally brings feature parity, historically found in more mature digital channels, to mobile. This gives marketers the ability to deliver the most effective targeted mobile banner, rich media and video campaigns at scale.
“Extending ad technologies and strategies from desktop to mobile has proven to be incredibly difficult and ineffective, as evidenced by the current ecosystem’s challenge to deliver on the promise of mobile,” said Brian Baumgart, founder and CEO of Gradient X. “To date, agencies, and advertisers have not been able to invest in mobile at the levels they’d like to due to these shortcomings. The Gradient X mobile platform explicitly tackles these issues by providing unparalleled transparency, audience data, and brand safety, all via real-time bidding.”
Gradient X currently offers two models of programmatic ad buying: self serve and managed service. Utilizing powerful and intuitive dashboards that, for the first time, provide rich analytics plus optimization capabilities within the same application, the platform provides one simple, fluid workflow of analysis to action. Top brands that have been leveraging the Gradient X platform include: Western Union, Jeep, Audi, Toyota, Motorola, HTC, Microsoft, and many others.
Gradient X can assist advertisers to manage the platform’s DMP (Data Management Platform) feature set, highly effective bid and optimization algorithms, and advanced targeting capabilities, with unprecedented control and transparency.
Baumgart added, “Over the past six months, our clients have seen tremendous success, at scale, from the platform. We now provide real-time access to over 50 billion mobile optimized impressions across 400 million unique mobile devices per month, globally.”
The founding team at Gradient X consists of top industry insiders who have experienced firsthand the shortfalls of existing mobile programmatic platforms: CEO Brian Baumgart, a 14-year industry veteran and former chief strategy officer at Adconion Direct (Adconion Media Group); CIO Julie Mattern, former co-founder and chief technologist at the Rubicon Project; and CTO, Michael Lum, the former head of engineering at OpenX. Combined, the Gradient X leadership has been founders or executives at companies that have had seven exits, two completed IPOs, and raised over $345 million in funding.
According to a report by research firm Gartner, mobile ad revenue is expected to jump from $9.6 billion in 2012 to $24.5 billion in 2016. Gradient X is well positioned to take advantage of this growth by leveraging its cloud-based platform that employs a uniquely scientific real-time bidding process enabling greater efficiency, transparency, and performance for publishers and buyers.
ABOUT GRADIENT X
Gradient X has built the most advanced programmatic marketing platform for mobile available today. The company’s technology brings feature parity to mobile including highly effective predictive bid and optimization algorithms, data segmentation and management, advanced targeting and unprecedented control, and transparency. Forming the company in 2012, Gradient X is supported by investments from GRP Partners, Rincon Venture Partners, Crosscut Ventures, Founder Collective, Double M Capital, Baroda Ventures, Siemer Ventures, Walter Kortschak (Summit Capital), and Mark Suster. For more information, visit www.gradientx.com and join the conversation on Twitter and Facebook.
