MCTV 'GOES THE EXTRA SMILE' with the Help of Anti Identity Theft Technology from SubscriberWise

MASSILLON, Ohio--()--SubscriberWise®, the nation’s largest issuing consumer reporting agency for the communications industry and the leading provider of analytics driven subscriber risk management and rules technology, announced today that its powerful decision management and Red Flag notification system has garnered instant gratification among its member operators’ prospective customers. The positive responses followed initial service applications that triggered federally compliant “Red Flag” alerts generated from the SubscriberWise credit prequalification.

“The rules about credit, privacy and identity can be a challenge to both consumers and providers,” said Robert Gessner, president of MCTV. “SubscriberWise makes it easy. SubscriberWise provides our Call Center staff with rapid, accurate information so they can serve our customers quickly and with great accuracy. It helps us be the expert for our customers.” (http://subscriberwise.com/media/ExtraSmileaudio1.wav)

“Red Flags that require special scrutiny represent a very small minority of total service requests,” said David Howe, president of SubscriberWise. “But when they are triggered, SubscriberWise is ready with instant messages and compliance guidelines for customer service representatives who are on the front line and engaged with the operator’s most important asset – the customer (http://subscriberwise.com/media/ExtraSmileaudio2.wav). Moreover, when an alert is generated, credit managers and leads have real-time access to instantly view the information and provide agents with any additional instructions based on the operator’s internal Red Flag policy.”

“I believe Red Flags are an important feature in protecting our customer’s identity,” said Ben Slagle, a 10 year representative for MCTV. “The customer I spoke to was pleased and excited that we incorporate this extra step. She knows that she is in good hands with MCTV and truly appreciated the Red Flag; she had problems with identity theft in the past (http://subscriberwise.com/media/ExtraSmileaudio3.wav). A Red Flag requires me to take additional steps in safe guarding against potential wrong doing and I know that can only be a good thing for our customers and company.”

“It’s gratifying to know that SubscriberWise is providing its U.S. member operators compliance with the FTC’s Red Flag requirements (http://www.ftc.gov/bcp/edu/microsites/redflagsrule/index.shtml) at the same time providing necessary protection from potential identity theft and other malicious behavior,” said David Hoffer, vice president & CFO for SubscriberWise. “The process helps to guard an individual’s identity while also delivering a highly positive impression with the customer. However, adding a smile to our customer’s face and elevating the service experience is truly the icing on the cake. It’s a technology solution that complements our objective perfectly…to always GO THE EXTRA SMILE!” (David Hoffer is also the chief operating officer for MCTV where he has been employed for 16 years).

About MCTV

At MCTV, our goal is to provide outstanding services, a wide range of the newest technologies and an unmatched local customer service experience.

Our #1 priority is serving our customers. LOCAL customer service representatives are available to assist over the phone, by fax, email or correspondence and in person at our local office. And if a technical problem occurs, one of our technicians will quickly respond to investigate the issue.

For more than 40 years we have been providing residents of Western Stark County with incredible home entertainment, super-fast Internet and reliable home phone service.

MCTV – a leading independent multiple system operator serving residents of northeast Ohio - is the new name for Massillon Cable TV and Clear Picture (www.mctvohio.com). The company launched its “We Go the Extra Smile” brand across its entire enterprise in 2012 with CUSTOMER SERVICE as its number one priority.

About SubscriberWise

SubscriberWise® launched as the first issuing consumer reporting agency exclusively for the cable industry in 2006. The company filed extensive documentation and end-user agreements to access TransUnion’s consumer database. TransUnion approved the request as part of a pilot project in 2007. In 2009, SubscriberWise and TransUnion announced a joint marketing agreement for the benefit of America’s independent cable operators (http://www.subscriberwise.com/TransUnionJointMarketing.pdf). SubscriberWise also became the first American company to integrate and launch the FICO 8 Score for every U.S. member operator. Today SubscriberWise is a risk management preferred-solutions provider for the National Cable Television Cooperative. The NCTC helps nearly 1000 members nationwide. SubscriberWise was founded by David Howe who is a consultant and credit manager for MCTV (www.mctvohio.com), where he has remained happily employed for nearly two decades. SubscriberWise contributions to the telecom industry are in excess of twenty-five million dollars annually.

SubscriberWise® is a U.S.A. federally registered trademark of the SubscriberWise limited liability company.

Contacts

MCTV
Robert Gessner, president, 330-833-5509
or
SubscriberWise
David Howe, president, 888-596-1119 x137
or
David Hoffer, VP & CFO, 330-833-4134 x124

Release Summary

SubscriberWise protects America's communications subscribers. The technology help operators comply with the FTC's federal Red Flag laws, required of every U.S. telecommunications operator.

Contacts

MCTV
Robert Gessner, president, 330-833-5509
or
SubscriberWise
David Howe, president, 888-596-1119 x137
or
David Hoffer, VP & CFO, 330-833-4134 x124