BOSTON--(BUSINESS WIRE)--Former Sharp Electronics Chief Marketing Officer Bob Scaglione has joined OwnerIQ as Senior VP of strategic channel development. Scaglione’s addition is the most visible sign that OwnerIQ, the inventor of Path to Purchase Media, is ramping up its new digital advertising solutions for retailers and manufacturers.
In addition, the company also promoted Michael Chass to Senior VP of media solutions, also reporting directly to the CEO. His team is tasked with creating & maintaining strategic partnerships with retailers & key publishers in the areas of monetization, cooperative advertising, new customer acquisition & behavioral targeted advertising.
“We’ve been working with Bob Scaglione less formally for years, and we’re very pleased to have him join us full-time,” said OwnerIQ CEO Jay Habegger. “Bob’s background at Sharp, one of the leading electronics manufacturers, makes him ideal to lead our ongoing efforts to create a new digital advertising landscape for manufacturers and retailers.”
As senior VP, Scaglione will drive adoption of OwnerIQ’s advertising products among key industry leaders at manufacturers, retailers and buying groups.
“There is a lot more that manufacturers can be doing with their retail customers in the world of targeted online media,” said Bob Scaglione. “That’s why I was excited about joining the OwnerIQ team. Using today’s ad tech, OwnerIQ is unlocking the innate digital marketing opportunities that exist between these advertisers. As a result, we are changing traditional co-op and shopper marketing paradigms.”
OwnerIQ’s unique targeting solutions enable advertisers to target online ad messages to consumers based on the products and brands that they are browsing on e-commerce and transactional websites. Early last year, the company launched its Retailer Branded Audience product, a targeting solution comprised of the website audiences of specific premium retailers – giving brands a unique way to drive sell-through in their retail channel with their online ad dollars. The company launched a similar targeting product leveraging website audiences of manufacturers.
At Sharp, Scaglione was responsible for the management and communications of the Sharp brand across all of its consumer and business-to-business product lines. Prior to that he served as Sr. Vice President of Marketing for Sharp’s lineup of consumer display, audio, video and appliance products. In 2004 he earned Advertising Age’s Top 50 Marketers award for his work on AQUOS LCD TVs.
This story appeared first in TWICE.
OwnerIQ is pioneering the concept of Path to Purchase Media. It transforms consumers’ interactions with products and brands along the path to purchase into powerful new online advertising solutions and marketing channels.
The company’s Path to Purchase targeting solutions are powered by proprietary data and technology. Data is directly sourced from more than 300 data partners comprising some of the most popular websites used by consumers along the path to purchase: retailers, manufacturers, price-comparison engines, coupon websites, and product-support sites.
OwnerIQ’s technology was designed to maximize the performance of its unique Path to Purchase data in the world of programmatic buying. CoEx, its data management platform (DMP), tags and catalogues more than a billion consumer product and brand interactions per month. OPTMS, its demand side platform (DSP), has integrated with every major inventory pool, and sees billions of pre-filtered advertising opportunities via real-time bid (RTB) daily.