NEWTON, Mass.--(BUSINESS WIRE)--Carvel®, a leading retailer of premium soft serve and hand dipped ice cream products, kicks off the peak frozen treat season with its annual system-wide “Free Cone Night” each April. This year, Carvel partnered with On The Spot Systems®, the world leader in location-specific, real-time mobile data collection technology, to ensure that all of its shoppes were fully prepared for the busiest night in the company’s calendar.
On Free Cone Night, Carvel used On The Spot’s signature field data collection tool to create and implement mobile compliance audit forms for over 100 franchised shoppes across its organization. These forms focused on shoppe preparedness and provided Carvel management with real time data related to marketing, merchandising, and pricing. Photo validation technology also allowed the Carvel team to quickly confirm franchise compliance. Furthermore, On The Spot’s mobile forms and automated analytics saved hours of manual data entry for the Carvel field team, enabling access to field reports and other helpful location-specific data instantly.
“‘Free Cone Night’ is one of the most critical elements of our marketing calendar each year,” said Scott Colwell, Carvel President. “On the Spot Systems’ data collection tool provided the in-the-moment feedback my team needed to ensure a consistently positive experience for anyone who visited Carvel on April 25. This was the most successful ‘Free Cone Night’ in our history.”
“In today’s intense competitive environment, it’s critical for brands to know they are delivering the best possible customer experience,” said Ken Kimmel, President of On The Spot Systems. “Our field data tool allowed Carvel to capture data, understand key insights, and expedite decisions in real time – and create an amazing ‘Free Cone Night’ experience.”
On The Spot Systems’ cost-effective, easy-to-implement solution allows businesses to capture critical data “on the spot” using mobile technology. It is the easiest way to get the answer to the critical question: “What’s going on in my business right now?”
For more information about On The Spot Systems, including pricing, testimonials and clients, please visit http://www.onthespotsystems.com or contact 888.330.7118. Or, become a fan on Facebook® or follow @OnTheSpotSystem on Twitter®.
About On The Spot Systems, Inc.
On The Spot Systems® provides mobile solutions for companies that believe better data leads to better business performance. The Company’s mobile data collection technology helps businesses gain advantage in the marketplace by providing them with location-specific data that makes a difference in real-time.
About Carvel Ice Cream
The United States’ first retail ice cream franchise, Carvel® Ice Cream has become one of the best-loved and most recognized names in its industry. The company is a leading provider of premium soft serve and hand dipped ice cream products, as well as uniquely shaped ice cream cakes, including its signature Fudgie the Whale® and Cookie Puss® cakes. Atlanta-based Carvel currently operates over 450 franchised and food service locations, and is a part of FOCUS Brands Inc., the franchisor of Carvel® Ice Cream, Cinnabon®, Schlotzsky’s®, Moe’s Southwest Grill®, Auntie Anne’s® and Seattle’s Best Coffee® on military bases and in certain international markets. Visit www.carvel.com for more information, follow us on Twitter @CarvelIceCream of become a fan at http://facebook.com/CarvelIceCream
