Samsung Unifies Fastest Growing PC Line under Newly Expanded ATIV Brand; Launches Two New Laptops

Samsung ATIV PCs offer seamless solution to transition between PC and mobile devices with SideSync, extending Samsung’s mobile innovation and user experience

RIDGEFIELD PARK, N.J.--()--Samsung Electronics America, Inc. today announced it will expand the ATIV brand to include all of its Windows® based PCs. ATIV, previously the brand for the company’s Windows based convertible PC devices, now unites all of Samsung’s Windows devices under one cohesive brand, representing the convergence of PC and mobile technologies. The new product names under the ATIV brand will provide customers an easy way to understand the product segments across Samsung’s PC portfolio. Samsung ATIV will also offer users a consistent and seamless computing experience across Samsung’s diverse PC line.

“Samsung has been the fastest growing PC brand for the past three years1, in part because of our commitment to developing solutions that meet and exceed the ever-evolving needs of our customers,” said Mike Abary, senior vice president of consumer IT product marketing at Samsung Electronics America. “Our expanded ATIV brand and the introduction of solutions like SideSync create the necessary synergy between our mobile and PC lines to create real ease of use for consumers. These synergies enable us to maintain our momentum and continue to offer our customers innovations that enhance the way they live and work.”

ATIV Brand Expansion

The unification of all Samsung Windows PC products under the ATIV brand represents Samsung’s commitment to grow as a global leader in the PC space, as well as its dedication to extending mobile innovation and user experiences across all devices by integrating PCs into the mobile division.

Current products will be rolled out with new names under the ATIV brand beginning today. More details on the existing and new product names are included below.

Flexibility and Convenience Across Devices

Samsung customers will now enjoy a completely integrated experience across their smartphones, tablets and PCs, thanks to SideSync technology, the first of several new ATIV features that will be introduced this year. This new technology enables users to seamlessly switch from working on their PC to their Android-based Samsung smartphone by simply connecting the two devices via a USB cable. When connected, users can respond to a text on a mobile phone from their PC keyboard; view maps, photos and multimedia from their phone on their PC screen; make edits to files on their phone via their ATIV PC; and even drag and drop files from one unit to another. The result is a more seamless experience, fewer interruptions to work and everyday life, and the ability to utilize the best features of both devices.

SideSync is compatible with all ATIV notebooks, laptops, tablet devices and All in One PCs with Windows 8 (32/64 bit), and currently supports Samsung Android-based devices. It will be pre-loaded as a desktop app on all Windows 8 ATIV models.

New Samsung ATIV Books

In addition to renaming its existing products, Samsung today introduced two ATIV Book models, ATIV Book 5 and ATIV Book 6, which mark the continued expansion of its best-in-class PC business.

Samsung ATIV Book 5

Designed for speed and mobility, the Samsung ATIV Book 5 represents the next generation of Samsung Ultrabooks. With 24GB of ExpressCache3, users enjoy rapid boot up and load times, enabling them to access their favorite apps and programs on the vibrant 14-inch touchscreen nearly instantly. The powerful processor perfectly balances work and play, allowing consumers to easily crunch numbers in spreadsheets, produce impressive presentations and more. Weighing just 4.19 pounds and measuring less than an inch thick, users won’t think twice about taking the Samsung ATIV Book 5 on-the-go, while the sleek design will make them proud to show it off everywhere from the coffee shop to the airport.

Samsung ATIV Book 6

The Samsung ATIV Book 6 offers the ultimate computing experience without sacrificing mobility. This elegant touch-enabled laptop is packed with a top-of-the-line Intel® Core™ i7 processor, empowering users to tackle the most demanding jobs with greater efficiency. Rich graphics and a 15.6-inch full HD touchscreen make the Samsung ATIV Book 6 an ideal device for content creation and multimedia from developing presentations to watching videos. Enhanced performance provided by Samsung’s exclusive RAMAccelerator technology makes ATIV Book 6’s 8GB of RAM2 work up to 1.5 times harder than traditional memory.

Both the Samsung ATIV Book 5 and ATIV Book 6 come equipped with preinstalled SideSync technology and are currently available for preorder starting at $899.99 and $1199.99, respectively.

Feature     Samsung ATIV Book 5     Samsung ATIV Book 6
Operating System     Windows 8     Windows 8
Processor     Intel® Core™ i5-3337U     Intel® Core™ i7-3635QM
Screen Size     14”     15.6”
Resolution     1366x768     1920x1080
Brightness     200 nits     300 nits, SuperBright™ Technology
Processor Speed (max)     1.8 GHz     2.4 GHz
Memory2     4GB     8GB
Storage3 (max)     500GB + 24GB ExpressCache™ Technology     1TB HDD
Graphics     Intel® HD Graphics 4000     AMD Radeon™ HD 8770M Graphics
Speakers     JBL® Stereo Speakers 4W (2W x 2)     JBL® Stereo Speaker 4W (2W x 2)
Web Camera     720p HD     720p HD
Wireless     802.11 a/b/g/n     802.11 a/b/g/n
Battery4     Up to 6.5 hours     Up to 4.7 hours
Weight     4.19 lbs.     5.18 lbs.
Dimensions     13.31" x 9.21" x 0.82"     14.75" x 9.84" x 0.90"

Details on the existing and new Samsung PC product names are below.


  ATIV Category  

      Former Product Name       New Product Name
Tab       ATIV Smart PC Pro       ATIV Tab 7
  ATIV Smart PC       ATIV Tab 5


  Series 7 All-In-One PC       ATIV One 7
  Series 5 All-In-One PC       ATIV One 5
  Series 3 All-In-One PC       ATIV One 3
Book   Series 9       ATIV Book 9
  Series 7 Chronos       ATIV Book 8
  Series 5 Chronos       ATIV Book 6
  Series 7 Ultra       ATIV Book 7
  Series 5 Ultra       ATIV Book 5
  Series 5 510       ATIV Book 4
  Series 3 370       ATIV Book 4
      Series 3 300       ATIV Book 2

Samsung, ATIV and SideSync are all trademarks of Samsung Electronics Co., Ltd. Other company names, product names and marks mentioned herein are the property of their respective owners and may be trademarks or registered trademarks.

All functionality, features, specifications, and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation.

1 According to IDC.

2 Total amount of available memory may be less based on system configurations, graphics support, and other factors.

3 Accessible capacity varies; MB = 1 million bytes, GB = 1 billion bytes, TB = 1 trillion bytes. Please note that a portion of the hard drive is reserved for system recovery, operating system and preloaded content software.

4 Battery life will vary depending on the product model, configuration, power management settings, applications used, and wireless settings. The maximum capacity of the battery will decrease with time and use. Test results based on independent third party Mobile Mark (or Battery Mark) tests. Non-Metric weights and measurements are approximate.

About Samsung Electronics America, Inc.

Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA), is a recognized innovation leader in consumer electronics design and technology. A wholly owned subsidiary of Samsung Electronics Co., Ltd., SEA delivers a broad range of digital consumer electronics, IT and home appliance products. Samsung is the market leader for HDTVs in the U.S. and America’s fastest growing home appliance brand. To discover more of the award-winning products you love with Samsung, please visit

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of televisions, smartphones, personal computers, printers, cameras, home appliances, LTE systems, medical devices, semiconductors and LED solutions. We employ 236,000 people across 79 countries with annual sales of US$187.8 billion.


Allison+Partners for Samsung Electronics America
Rachel Shaffer, 646-428-0626


Allison+Partners for Samsung Electronics America
Rachel Shaffer, 646-428-0626