SPOKANE, Wash.--(BUSINESS WIRE)--GreenCupboards, an online retailer of more than 25,000 environmentally friendly products for homes and businesses, today announced it has acquired the assets of ecomom, an online eco-friendly retailer serving the rapidly growing niche of baby, kids and moms. Today, GreenCupboards also announced that it has changed its corporate name to etailz, Inc. etailz will serve as the parent company of GreenCupboards and ecomom.
“While etailz has long admired the vision and mission of ecomom and was saddened by the series of events that led to the close of ecomom, we are pleased to have the opportunity to continue the work conceived and inspired by ecomom’s dedicated founders and employees,” said etailz Co-founder and CEO Josh Neblett. “Innovation and long-term success are central to etailz’s strategy. Changing our corporate name to etailz allows us to operate individual businesses, such as GreenCupboards and ecomom, as well as grow our etailz family of brands over time.”
Upon the acquisition, etailz owns all ecomom IP, including trademarks, domain names, social media, customer lists and inventory. etailz will re-open ecomom at www.ecomom.com in early summer of 2013. Financial terms of the acquisition are not disclosed.
About etailz, Inc. (www.etailz.com)
etailz is an innovative e-commerce company operating synergistic lifestyle brands, selling through multiple online distribution channels and pursuing tailored fulfillment strategies to optimize consumer engagement and loyalty. Our e-commerce brands GreenCupboards (www.GreenCupboards.com) and ecomom (www.ecomom.com, re-launching in early summer 2013) offer eco-friendly products, information and education for your family, home and office. Twitter: @greencupboards; Faceboook: https://www.facebook.com/greencupboards; blog: http://www.greencupboards.com/blog/.