CHESTERFIELD, Va.--(BUSINESS WIRE)--Harbor Island Development Corp. (OTCQB: HIDC), (the “Company”), through its wholly owned subsidiary BrandSeed Media Services LLC. (“BrandSeed”), a multi-channel direct marketing service provider, today announced that the Company plans to test a series of campaigns via nationwide print for Media Point Network Inc. (“Media Point”) who is a global leader in performance-based advertising across Direct Response TV (DRTV), print and radio.
The BrandSeed team will bring its expertise to create a direct response marketing platform focusing on nationwide print advertising in newspapers and magazines for Media Point. The Company will initially test a number of Media Point’s most successful campaigns currently running nationwide in DRTV. Some of these well-known DRTV campaigns include: A Place for Mom, Ageless Male, Super Beta Prostate, Medical Direct Club (catheters), Mesothelioma Tort and OMG Tax Resolution among many others. These initial tests will be used to validate the economics in print for two to three top performing DRTV campaigns. With successful testing, the Company expects to produce future rollouts for these campaigns and others to millions of consumers through BrandSeed’s nationwide print-infomercial launch platform.
Media Point is a wholly owned subsidiary of InterMedia Advertising, Inc. (“InterMedia”), which is a leading innovator in the world of direct response and general market advertising. Among the clients that InterMedia provided marketing service to include the US Army, GMAC Insurance, Armor All, Black & Decker, Vonage, Discover Card, Ralston Purina, TaeBo, Hooked on Phonics, and Time/Life. Media Point is focused on offering performance-based direct response advertising campaigns to its clients through its unique proprietary network of hundreds of media affiliates, comprised of remnant and deeply discounted television, cable and radio, on a local, regional and national basis.
“We are excited to be working with Media Point to test and ultimately build-out the print advertising channel for them and their clients. BrandSeed’s and Media Point’s philosophies align very well, as we both focus on bringing new innovative products/services to market and generating new customers for blue-chip clients without the normal risks and costs associated with direct response advertising. In addition, like Media Point, we are scientific marketers who utilize testing to create predictable rollout economics and minimize the costs/risks of launching new products. BrandSeed offers Media Point low cost and highly scalable new incremental sales channels and they bring us pre-tested campaigns that are positioned for high growth,” commented Chuck Anton, President and CEO of Harbor Island Development.
About Harbor Island Development Corp.
Headquartered in Chesterfield, VA, Harbor Island Development Corp., through its wholly owned subsidiary, BrandSeed Media Services LLC has brought together leaders in multichannel marketing for launching new products and services to market. BrandSeed’s team brings years of expertise creating direct marketing platforms across consumer verticals that strive to drive the lowest customer acquisition costs and maximum customer lifetime value. The BrandSeed team has launched many successful products to market via direct marketing across print, television, radio, direct mail and social media.
For more information, visit: www.harborislanddevelopment.com
Forward Looking Statements
This press release includes statements that constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995 (the "Reform Act") and as such, may involve risks and uncertainties. Harbor Island Development Corp. claims the protection of the safe-harbor for forward-looking statements contained in the Reform Act. These forward-looking statements are often characterized by the terms "may," "believes," "projects," "expects," or "anticipates," and do not reflect historical facts. Specific forward-looking statements contained in this press release include, but are not limited to: our successful integration of diversified growth companies, impact of the company's expansion plan, and new business development success, future financial results, development and acquisition of new product lines and services, the impact of competitive products or pricing from technological changes, the effect of economic conditions and other uncertainties. The company's actual performance, results and achievements may differ materially from the expressed or implied in such forward-looking statements as a result of a wide range of factors.