Monster and Viacom Premiere New “Monster DNA™ White Tuxedo” Headphones

The Cutting Edge in Today’s Fusion of Entertainment, Technology and Fashion

LOS ANGELES--()--Monster, the world leader in high-performance personal audio, and Viacom, home to the world's premier entertainment brands, will officially debut the new Monster DNA™ White Tuxedo headphones backstage at the 2013 MTV Movie Awards (airing live on Sunday, April 14th at 9 p.m./ 8 p.m. Central). Reflecting leadership in today’s fusion of entertainment, technology and fashion, Monster DNA™ White Tuxedo headphones were created by Monster as part of a global alliance with Viacom. The elegant new Monster DNA™ White Tuxedo headphones will be available on Tuesday, April 16th at Apple Store® and monsterproducts.com worldwide (MSRP: $229.95).

Monster DNA™ Features Pure Monster Sound™

Like all Monster headphones, Monster DNA™ White Tuxedo features the company’s breakthrough Pure Monster Sound™, specially tuned by Head Monster Noel Lee, the audio engineer behind the sound of Beats by Dr. Dre® headphones. Pure Monster Sound™ uses Monster’s latest proprietary technologies and sonic innovations to bring the full experience of live music to music lovers and concert goers everywhere. Articulate, tight, and ultimately revealing, it’s as close to live music as being on stage with the musicians.

Share Your Music with Monster® Music Link

Among the innovative capabilities of Monster DNA™ headphones is the Monster® Music Link, which features dual-port inputs that allow multiple users to connect their headphones at once and share their audio experience. Friends can enjoy all their music together in a brand new way, feeling every detail and beat, just as though they were in the studio or on stage with the musicians.

Monster DNA™ White Tuxedo: All Dressed Up for a Night on the Town!

A bold, clear and iconic expression of the shape of things to come, Monster DNA™ White Tuxedo headphones are ideal for a night on the town when you want to look your absolute best and enjoy phenomenal sounding music at the same time. They sport a unique Duo Tone color approach, with prominent White Tuxedo colors and striking black accents.

Designed with both the music and fashion consumer in mind, Monster DNA™ headphones features a distinctive “not-round, not-oval,” but totally new, bold and striking triangular shape. Extensive design considerations also include advanced, pillow-soft noise-isolating cushions that lock in sound so you can listen for hours and hours without distraction. The noise isolation keeps out extraneous noise and the total comfort prevents listening fatigue, which is great for hours-long listening sessions at the office, at home, or anywhere. Because Monster DNA™ is engineered for today's generation, where smartphone, communications and connectivity are as essential as their music, it features Monster's most advanced Control Talk™ feature, with an improved microphone and three-button controller, providing the best possible clarity for all calls.

Peter Griffin, EVP, Global Business Development – Viacom Media Networks, noted: “Viacom and Monster both have deep roots in music culture, and with Monster DNA™ White Tuxedo headphones we are providing fans with a new way to enjoy their music with great sound quality, while expressing their personal style. Both Viacom and Monster are committed to raising awareness for the importance of better sound, and we are pleased to provide Monster DNA™ with a global platform through our diverse entertainment brands, connecting with young audiences at the intersection of music and entertainment.”

Monster DNA™: Making a Positive Contribution

Both Monster and Viacom are companies that are committed to making a positive contribution to society and to the world. Music is a very powerful platform, and building on the message that “music matters,” Monster and Viacom will use the Monster DNA™ headphones to help advance important pro-social causes that resonate with young music fans. For instance, Monster is hosting a special backstage listening lounge where presenting and performing artists will be able to autograph special White Tuxedo Monster DNA™ headphones which will be auctioned off to support “Jewelry for a Cause,” a charity dedicated to helping take illegal guns off the streets.

ABOUT MONSTER

Monster was founded over 30 years ago by Head Monster Noel Lee, who was recently honored with the prestigious Plus X Award®: Lifetime Achievement Award, as a company dedicated to creating products that enhance the sound quality of music. The company engineered the sound of the acclaimed Beats by Dr. Dre® headphones, and has become the world’s leading manufacturer of high-performance, sonically superior headphones, all of which feature the company’s Pure Monster Sound™. Monster is also the world's leading manufacturer of advanced connectivity solutions for high-performance home entertainment, audio, home cinema, computer and gaming as well as a leading innovator in the field of mobile accessories and professional audio. The company also provides high-performance AC power line conditioning and protection products for audio/video systems, as well as energy-saving power products. Monster continues to lead in innovation with over 300 U.S. and international patents and dozens pending, offering more than 4,000 products in over 134 countries worldwide.

Explore the world of Monster at www.monsterproducts.com. To become a fan of Monster® products, please follow us on Facebook (www.facebook.com/monsterproducts) or Twitter (www.twitter.com/monsterproducts).

ABOUT VIACOM

Viacom is home to the world's premier entertainment brands that connect with audiences through compelling content across television, motion picture, online and mobile platforms in over 160 countries and territories. With media networks reaching approximately 700 million global subscribers, Viacom's leading brands include MTV, VH1, CMT, Logo, BET, CENTRIC, Nickelodeon, Nick Jr., TeenNick, Nicktoons, Nick at Nite, COMEDY CENTRAL, TV Land, SPIKE, Tr3s, Paramount Channel and VIVA. Paramount Pictures, celebrating its 100th year in 2012 and creator of many of the most beloved motion pictures, continues today as a major global producer and distributor of filmed entertainment. Viacom operates a large portfolio of branded digital media experiences, including many of the world's most popular properties for entertainment, community and casual online gaming.

For more information about Viacom and its businesses, visit www.viacom.com. Keep up with Viacom news by following Viacom’s blog at blog.viacom.com and Twitter feed at www.twitter.com/Viacom.

iPad, iPhone, iPod, iPod classic, iPod nano, and iPod touch are trademarks of Apple Inc., registered in the U.S. and other countries.

Please note that the use of this accessory with iPod, iPhone, or iPad may affect wireless performance. The remote and mic are supported only by iPhone 3GS or later, iPad, iPod touch (2nd generation or later), iPod classic (120GB, 160GB), and iPod nano (4th generation or later). The remote is supported by iPod shuffle (3rd generation or later). Audio is supported by all iPad and iPod models.

Apple Store is a registered trademark of Apple Inc., registered in the U.S. and other countries.

Trademarks and brands are the property of their respective owners.

Contacts

DBA Public Relations
Chantal Romain, 212-388-1400
cromain@dba-pr.com

Contacts

DBA Public Relations
Chantal Romain, 212-388-1400
cromain@dba-pr.com