Crushpath Lands $6 Million to Change the Way People Pitch

Pitch SitesTM launch to give "sometimes salespeople" a new way to get business

Loading media player...

Crushpath is the new way to pitch anything.

SAN FRANCISCO--()--Crushpath, the company that brings out the salesperson in everyone, announced the launch of Pitch SitesTM, the new way to pitch anything, alongside a $6 million Series A round of funding. The financing is led by Chamath Palihapitiya, founder and managing partner of The Social+Capital Partnership with participation from George Zachary of Charles River Ventures who lead the company's seed round in 2012. Crushpath changes the sales software game with a platform that gives anyone, salesperson or not, a way to pitch, get responses, and keep track of relationships.

“Today, 90 percent of people are pitching something,” said Sam Lawrence, Crushpath co-founder and chief executive officer. "These 'sometimes salespeople' are recruiters, journalists, realtors, business unit managers, agents, entrepreneurs. They spend their days convincing others but have nothing to actually help them do it. They're stuck in emails, cold calls, and CRMs are just too complicated. 1988 called, they want their sales software back."

Pitch Sites Launch

Crushpath Pitch Sites give people a way to create and deliver an online elevator pitch for their product, service, idea, or event. They are simple one page websites that grab attention and capture responses in a rich, more visual way than email or cold calling.

  • Easy to create, publish and promote. Choose an industry-specific template to see examples of a pitch and begin populating with photos, videos, text, links, customer references, and other assets. No need for a designer, web hosting, or software installation.
  • Target your market. Customize public or private Pitch Sites that each zero in on a specific customer, product, or offering.
  • Promote and get responses. Pitch Sites are searchable, shareable, and social. Prospects get the complete sales pitch at a glance and can tell you they’re interested with a click.
  • Track your success. Manage responses and track the success of each pitch with detailed analytics.

The Social+Capital Partnership Leads A Round

Crushpath's $6 million Series A round of funding follows $2 million in seed funding announced eight months ago.

“We love businesses that can deliver discrete tangible value to people in the near term but have the potential to change industries in the long term,” said Chamath Palihapitiya, founder and managing partner of The Social+Capital Partnership. “Crushpath has identified the fundamental issue with sales that comes before any CRM product can really add value: the pitch itself. We all know how ineffective cold calling and emailing is, so Crushpath starts by allowing people to build compelling sites to communicate the value of what they are selling and then have a more social way of organizing and moving these communications and interactions forward. If their early growth is any signal, Crushpath may have hit a vein of frustration with today’s alternatives in sales automation.”

Rapid Customer Adoption

In just a few months Crushpath has users at more than 6,000 companies across 18 industries from SMBs to Fortune 500s including McAfee, Cox Communications, TriNet, StateFarm, and BeachBody. Users range from people in sales functions, to marketing, human resources, and business development. With the decision making power shifting away from IT departments, Crushpath first focuses on adding value at the individual level while also providing integrations with key company systems to allow for team and department sales.

Pricing & Availability

Crushpath is available on the web at Crushpath is $9 per month per user (limited time). Company licenses are available by contacting Sales at

About Crushpath

Crushpath is the new way to pitch anything. It changes the sales software game by allowing anyone, salesperson or not, a simple way to pitch, get responses, and keep track of their relationships. Headquartered in San Francisco, Calif., Crushpath is privately held and funded by top Silicon Valley investors including Charles River Ventures, The Social+Capital Partnership, Aaron Levie (CEO Box), Phil Fernandez (CEO Marketo), Dave Hersh (former CEO Jive) and Phil Libin (CEO Evernote; Advisory Board). To learn more about Crushpath visit, follow on Twitter @Crushpath.


Jennifer Smith, 203-948-5623

Release Summary

Crushpath announces the launch of Pitch Sites, the new way to pitch anything, alongside a $6 million Series A round of funding led by The Social+Capital Partnership and Charles River Ventures.


Jennifer Smith, 203-948-5623