Android App Monetization Platform "metaps" Secures JPY 1 Billion Funding, Accelerating Asian Expansion

TOKYO--()--Metaps Inc. (HQ:Tokyo, Japan, President and CEO:Katsuaki Sato, hereafter "Metaps") has secured JPY 1 billion (approx. $11MM USD) in Series B private equity financing from Fidelity Growth Partners Japan (Japan Head:David Milstein, hereafter "Fidelity") along with existing investors. Metaps is pleased to partner with Fidelity, bringing their global investment expertise to springboard the company's strategy to the next level.

Metaps is an Android monetization platform that supports developers by providing them with the necessary tools to attract customers, activate users, and monetize traffic. Metaps enables developers to free themselves of traditional SNS development platforms. Since its launch in August 2011, Metaps has been focusing on Asian markets to consult developers mainly in Japan, Korea, Hong Kong, Singapore, and additionally North America.

As of February 2013, participating Android apps using the Metaps platform have achieved an amazing 62 million downloads, making this the largest network in Asia. Since the summer of 2012, sales of Android smartphones increased globally at a staggering rate, which fueled Metaps' 60% average monthly growth. When combined over one year, Metaps revenue has grown over 175 times. Most importantly, the remarkable growth has been due to the Asian smartphone makers in Korea and Taiwan along with the growing usage of Android OS, which in turn has enabled the success of the world-wide Android application market. Mainly, games are the category of apps that enjoy the greatest results, which has contributed to the success of developers using Metaps.

The proceeds from this private placement will be used for securing top talent and growing Metaps service in Asia along with expansion to other countries. The company aims to accelerate business and become the largest Android monetization platform in the world by the end of 2013.

About Fidelity Growth Partners Japan

Fidelity Growth Partners Japan is the venture capital and private equity arm of FIL Limited (hereafter "FIL"), focused on investing in Japan. Fidelity helps companies accelerate growth by providing them with FIL's proprietary capital, expertise and access to global resources. FIL has actively invested in Asia for more than 15 years, and has venture capital and private equity investment teams in Hong Kong, Beijing, Shanghai, Mumbai and Tokyo with decades of experience in the Asia Pacific region. FIL also has a financial services business which operates under the brand name of Fidelity Worldwide Investment, and is a global leader in asset management, providing investment products and services to individuals and institutions in the UK, continental Europe, the Middle East and Asia Pacific.

About Metaps Inc.

Corporate site:




-Overview of "Metaps Inc."
Representative:President and CEO Katsuaki Sato
Headquarters:6-29-8 Shinjuku, Shinjuku-ku, Tokyo, Japan 160-0022

-Overview of "Metaps Pte. Ltd."
(Singapore-based wholly owned subsidiary of Metaps Inc.)
Representative:CEO Katsuaki Sato
Headquarters:100 Cecil Street, The Globe #05-01,Singapore 069532


Metaps Inc.
Josh Gitter, +81-3-5366-3790
FAX: +81-3-5366-3791

Release Summary

Metaps Inc. has secured JPY 1 billion in Series B private equity financing from Fidelity Growth Partners Japan along with existing investors.


Metaps Inc.
Josh Gitter, +81-3-5366-3790
FAX: +81-3-5366-3791