DENVER--(BUSINESS WIRE)--Altitude Digital, an online display and video advertising company, today announced they are expanding opportunities for brand marketers with a private audience advertising exchange.
Altitude Digital will offer brand marketers a technology platform and public marketplace for trading digital video advertising. The new private exchange incorporates an open architecture and application-programming interface that will make it easy for organizations to connect with existing business partners.
"By launching the private exchange, we can better serve brand marketers, publishers, advertisers and clients who are seeking quality advertising displays and significant returns on investments," said Jeremy Ostermiller, chief executive officer of Altitude Digital. "The platform will enhance our existing services and offer our customers cleaner, controlled buying, selling and visibility opportunities for advertising."
The advertising exchange will uncover profitable new opportunities across the web, mobile, tablet apps and connected TV platforms. The service will help organizations utilizing online video advertisements improved visibility, inventory and maximizing revenue.
Altitude Digital’s private audience exchange is powered by Adap.tv, the video advertising platform of choice for the world’s largest brands, agencies, publishers and ad networks. Adap.tv offers a unified, programmatic platform that provides buyers and sellers with automated tools to plan, buy and measure across linear TV and online video.
“Altitude Digital’s new private video exchange demonstrates their commitment to innovation and improving ROI for both buyers and sellers,” says Toby Gabriner, president of Adap.tv. “This is another big step for the programmatic movement and we are proud to be providing the technology behind it.”
About Altitude Digital Partners
Altitude Digital is a leader in online display and video advertising technology. The company and its video division, Visualtising, empower online publishers to maximize their revenue by optimizing their ad space and eliminating unnecessary ad operations costs with a full-scale Supply Side Platform (SSP). The company’s online display and video ads are processing an average of 12 billion impressions per month. Altitude Digital and Visualtising superior service, partnerships and customized technologies provide yield optimization for clients across the globe. Founded in 2009, Altitude Digital is headquartered in Denver, Colorado. For more information, visit: http://altitudedigitalpartners.com.