AUSTIN, Texas--(BUSINESS WIRE)--Q1Media and What’s Your Network (WYN) announced they have entered a partnership agreement to jointly pursue marquee sponsors and promotional opportunities for a new syndicated interactive digital series Red River. WYN’s Red River follows the lives of an ensemble cast involved in the music and nightlife scene of Austin, Texas. Q1Media, a digital advertising group specializing in reaching the 18 to 34 year old demographic, will work with WYN to create integrated advertising opportunities for the show and structure display and video ad placements.
What’s Your Network focuses on developing creative programming for syndicated digital distribution. Red River is an episodic series featuring original, network quality content about young, aspiring Austinites who share a common link - a passion for live music and the vibrant scene surrounding it. The cast is drawn from real world members of Austin’s thriving creative community and each episode features live music performances at local venues.
“We saw the pilot episode and knew we had clients who’d be interested in the marketing opportunities this show presents,” said Matt Bentley, Senior Vice President of Sales and Business Development for Q1Media. “Red River has the authentic content and interactive elements to engage a young adult demographic in a multi-platform, multi-device world.” The Red River production includes a community site where the cast, the featured bands, their fans or fans of the show can engage each other by posting photos, opinions, video-logs, blogs, comments, and sending tweets. Fans can vote on future story lines and even have opportunities to join the cast as a member or guest.
“Red River is an ambitious undertaking but we feel confident about our ability to develop quality interactive programming that combines improvisation, reality and documentary elements into a new format,” said Howard Carey, President and Founder of WYN. “Q1Media brings our partnership a high level of expertise at developing major integrated sponsorships to support the show as well as promotional strength to increase the number of viewers.” Q1Media has over 1000 website partners heavily concentrated in the youth, young adult and entertainment categories. Its network reaches over 130 million unique visitors monthly as measured by comScore.
Red River is set to launch in the spring of 2013 with 12 30-minute episodes as well as hundreds of pieces of exclusive music focused content filmed in Austin’s world renowned live music scene.
About Q1Media
Q1Media is a leading digital advertising group focused on connecting advertisers and brand managers with the 18 to 34 year old demographic. Q1Media creates custom online advertising campaigns and specializes in online video advertisements. Over 100 million unique visitors spend time every month on Q1Media’s partner websites across the gaming, music, movie, student and entertainment categories. Founded in 2004, Q1Media is based in Austin, Texas. Its clients include Sony Ericsson, the United States Air Force, Fox Home Entertainment, Chevy and other digital marketers targeting the 18-34 demographic.
About What’s Your Network
What’s your Network is a Social Web TV company based in Austin, Texas. Long time veterans of the entertainment industry with a focus on digital media, the WYN Team has developed a new kind of social network and entertainment experience that engages and grows communities based on specific passions. WYN is an ecosystem of these passionate communities built around cores of professional video content and maintained by their members to evolve and reflect their interests. WYN programs are designed to benefit and support the people, places and institutions that make up the passion communities for which they are created, and appeal to highly engaged users by providing immersive, multimedia experiences that encourage viral growth. Red River, focused on Music and Youth Culture, is WYN’s first passion community.