MALVERN, Pa.--(BUSINESS WIRE)--Demand for residential roofing is expected to grow at a CAGR of 5% from 2011 to 2014. Overall demand is expected to increase to $13.6 billion, adding $2 billion in value during this period. The growth will be driven by the recovery of new construction and steady continued growth in reroofing overall.
Principia has released its latest multi-client edition of Residential Roofing 2012, an exhaustive market report that reveals key market data organized for strategic marketing and business planning. Principia conducted direct interviews with 150 professionals representing building product manufacturers, wholesalers, distributors, dealers, builders, contractors and installers.
John Calhoon, Principal, comments “Only a minor share shift is anticipated among roofing products over the next three years. The combination of lower cost and improved performance is helping to drive the growth of asphalt shingles. Lifetime warranties offered on architectural asphalt shingles coupled with low installed cost will continue to support the popularity of these products. The bigger battle is among asphalt producers for share gains.”
The report identifies best growth opportunities through 2014, strategies for value creation and competitive advantage, and the changes in distribution channels serving the residential roofing market. The report also provides business insights on:
- Up-to-date assessment of residential roofing market
- Voice of Customer feedback on major drivers and trends
- Identified channel opportunities
- Market share review for leading producers
- Strategic insights into residential roofing growth segments
The report also includes a unique interactive Market Model and Forecasting Tool that allows subscribers to model hypothetical market performance based on their own assumptions of metrics such as housing starts, the timing of new legislation and other factors using the data compiled in the report.
About Principia
Principia serves the building products industry through products and services aimed at profitable growth, helping clients grow market share and revenues and improve margins. Services include strategy consulting, market research, and industry conferences and reports. Principia is headquartered in suburban Philadelphia, with offices and affiliates worldwide. See PrincipiaReports.com, and PrincipiaConsulting.com.