HERMOSA BEACH, Calif.--(BUSINESS WIRE)--Virtual Piggy, Inc. (OTCBB: VPIG), an innovator in safe-online youth purchasing, today announced that they have appointed entertainment industry marketing executive Joanne Wong to head up their global marketing efforts.
Ms. Wong most recently was Vice President of Strategy at brand strategy firm, Chatter Inc., where she advised clients such as Activision Blizzard, Disney, and Sony. Prior to that, she served as Director of Global Brand Management at Activision Blizzard where she spearheaded the global marketing campaigns for the Tony Hawk and DreamWorks franchises, overseeing their global television, digital, packaging and product demo campaigns in addition to future franchise strategy.
“At Virtual Piggy we are the first company to bring safe online purchasing to the Millennials and Generation Z,” said Dr Jo Webber, CEO of Virtual Piggy. “We are building a base of merchants from action sports through fashion, electronics, toys, music and entertainment. We needed a professional who could manage all aspects of global marketing and brand management in this diverse and youth-centric environment and we found that in Joanne.”
“Virtual Piggy’s revolutionary technology taps into key consumer needs by empowering young consumers while ensuring parental safeguards,” added Ms. Wong. “There is tremendous potential for this innovative ecommerce solution, and I am extremely excited to join the team.”
About Virtual Piggy, Inc.
Virtual Piggy, Inc. is the first e-commerce solution that enables kids to manage and spend money within a parent-controlled environment. The technology company delivers online security platforms designed for the Under 21 age group in the global online market, and also enables online businesses the ability to function in a manner consistent with the Children’s Online Privacy Protection Act (“COPPA”) and similar international children’s privacy laws. Virtual Piggy enables the Under 21 audience to play, transact and socialize in a secure online environment guided by parental permission, oversight and control. The company is based in Hermosa Beach, CA and on the Web at: www.virtualpiggy.com
Safe Harbor Statement
All statements in this news release other than statements of historical facts are forward-looking statements within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995. These statements are based upon our current expectations and speak only as of the date hereof. Although we believe that the expectations reflected in our forward-looking statements are reasonable, we can give no assurance that such expectations will prove to be correct. Such statements are not guarantees of future performance or events and are subject to known and unknown risks and uncertainties that could cause our actual results, events or financial position to differ materially and adversely from those expressed in such forward-looking statements. Such factors include, but are not limited to, our ability to raise additional capital, the absence of any operating history or revenue, our ability to attract and retain qualified personnel, our dependence on third party developers who we can not control, our ability to develop and introduce a new service to the market, market acceptance of our services, legislative, regulatory and competitive developments addressing licensing and enforcement of patents and/or intellectual property, general economic conditions, as well as other factors set forth under the caption "Risk Factors" in our Annual Report on Form 10-K for the year ended December 31, 2011 filed with the Securities and Exchange Commission, and other filings with the Securities and Exchange commission and other public documents and press releases.