LEESBURG, Va.--(BUSINESS WIRE)--timeRAZOR, the free, dynamic hyperlocal events app that gives users the scoop on tons of cool events near where you live, work and play, today announces the results of its successful campaign with L'Oréal's Active Cosmetics Division, Vichy Laboratoires. The campaign garnered results that far exceeded Vichy’s expectations as highlighted here in a groundbreaking case study. In a nutshell, timeRAZOR was able to leverage its mobile marketing app innovation to enable Vichy to achieve a 150% increase in attendance and 70% revenue increase in stores while capturing valuable analytics.
In April, Vichy was looking for a solution to successfully track its experiential marketing efforts for its “beauty days”—a series of events that offer consumers the opportunity to try before they buy. timeRAZOR’s knowWHERE technology enabled them to do that, and more, by tracking and re-targeting at a hyperlocal level.
“timeRAZOR let us achieve our goals to enhance reach, engagement and revenue from beauty day events,” says Lauren Eagle, Director of Trade Marketing, Active Cosmetics, a division of L’Oréal USA. “The results speak for themselves. And thanks to the ability to capture and analyze accurate consumer and campaign data, we’re already planning additional timeRAZOR campaigns to continue to build our brand with these customers.”
Before utilizing timeRAZOR’s innovative technology, Vichy was leveraging traditional social media and advertising to promote its events, which are core to its brand. As research indicates, most decisions to attend an event are spontaneous and driven by on-site promotions—and like many major brands, Vichy needed to find a better way to find and connect with consumers in advance of its events. The timeRAZOR app helped Vichy raise brand awareness, drive attendance, and increase revenue by reaching consumers at the hyperlocal level—allowing Vichy customers to make an appointment, add it to their calendar, reserve a beauty bag and share the event with friends via social media, simply with one tap on their mobile phone.
“We are excited by the results timeRAZOR was able to achieve for the L’Oréal campaign,” said Carolyn Parent, Chief Experience Officer at timeRAZOR. “It validates what we’ve known all along, that we can provide a valuable experiential marketing solution for brands that is mobile and has great cross-platform integration.”
To download the free app, please visit http://app.net/timeRAZOR
ABOUT timeRAZOR:
timeRAZOR is the dynamic hyperlocal events app that gives users the scoop on tons of cool things to do near where they live, work and play. timeRAZOR’s knowWHERE technology is even smart enough to find cool events based on where you’ll be. The app is available for free on iOS and Android devices. The company was founded in June 2011 and is headquartered outside of Washington, DC.