DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/6x4vjx/romania_telecom_in) has announced the addition of the "Romania Telecom Intelligence Report: MVNOs and 4G Enhance Competition in Multiplay Services" report to their offering.
The Romanian telecom market will generate RON13.4bn ($4.2n) in service revenue in 2012. The market is expected to contract due to the country's difficult economic situation, as well as further cuts imposed by the regulator on interconnection and roaming charges. The difficult macroeconomic conditions in the country force both business and residential customers to look into cost optimization, which was partially demonstrated in 2011 in the fixed market by a decline of traditional voice lines as customers migrated to cheaper options such as VoIP. Nonetheless, we expect the market to grow at a 1.9% CAGR in local currency (2.7% in USD terms) over the next five years to reach RON14.7bn ($4.8bn) in service revenue.
We expect the new license tenders for 3G and 4G networks to spur strong uptake in mobile data services. We expect mobile data to became the second largest revenue-generating segment in 2017, with cumulative service revenue opportunity of RON11.4 ($3.6bn) over the forecast period.
Due to strong competition in both fixed and mobile sector, we don't expect shifts in share the between mobile and fixed markets. In order to gain consumer loyalty, operators focus on the introduction of innovative services. For example mobile payments are expected to be launched in 2012 with support from most of the country's banks.
LTE networks are expected to launch in Romania in 2013 and are predicted to attract 830,000 subscribers by 2017, according to a new report from Pyramid Research.
Romania: MVNOs and 4G Enhance Competition in Multiplay Services offers a precise profile of the country's telecommunications, media and technology sectors based on proprietary data from Pyramid's research in the market. It provides a detailed competitive analysis of both the fixed and mobile sectors, tracks the market shares of technologies and services and monitors the introduction and spread of new technologies.
The auction for LTE technology is expected to take place later in 2012, notes Olena Kaplan, Associate Analyst at Pyramid Research. Until now Orange has been the only mobile operator in the country that has been granted a test LTE license. A 4G tender will provide an opportunity for mobile operators to compete with fixed operators in broadband services and in particular to gain subscribers from areas where fixed broadband is under-represented, considering the past experience of much quicker country coverage, she explains.
For more information visit http://www.researchandmarkets.com/research/6x4vjx/romania_telecom_in