NEEDHAM, Mass.--(BUSINESS WIRE)--Acceleration Partners, a digital strategy and marketing agency for consumer products and services companies, is launching and managing new affiliate marketing programs for two of Canada’s top online merchants, CanvasPop and Mabel's Labels.
Affiliate marketing, one of the fastest growing segments of online commerce, provides a powerful, cost effective approach to new customer acquisition. Retailers partner with relevant bloggers and content websites to expand their online presence and increase sales, then grow their businesses through a channel that is cost efficient and performance-based.
Both companies chose Acceleration Partners for the firm’s experience creating and managing affiliate relationships between top retail brands and parenting and lifestyle bloggers. Hundreds of Canada’s top bloggers and websites – including OlioBoard.com, DesignEdgeCanada.com and KissWedding.com - already serve as affiliates for Acceleration Partners clients including Blurb, Tiny Prints and One King’s Lane.
“A strong affiliate marketing program can give growing online merchants like CanvasPop and Mabel’s Labels the edge they need to turn a niche business into a known, sought-after brand. By tapping into affiliates who already communicate with potential customers, both brands dramatically expand their reach, effectively reaching the entire North American market,” said Robert Glazer, founder and managing partner at Acceleration Partners.
In addition to CanvasPop and Mabel’s Label’s, Acceleration Partners also manages affiliate programs for consumer brands including Shutterfly, Tiny Prints, One Kings Lane, Blurb, Tea Collection, Abe’s Market and Layla Grayce. The Tiny Prints affiliate program, one of the industry’s top performing, was recently honored with a prestigious “Exceptional Merchant” award at the annual Affiliate Summit in January.
About Acceleration Partners
Acceleration Partners is a digital strategy and marketing agency focused on online customer acquisition for consumer products and services companies. A leader in both digital strategy and performance marketing strategy and implementation, including affiliate program development/management, Search Engine Optimization (SEO) and Search Engine Marketing (SEM), Acceleration Partners works with clients to design strategies and implement programs that deliver measurable, sustainable growth through transparent, high-value tactics. With a focus on quantifiable results and client-defined success, Acceleration Partners sets itself apart through attention to detail and sweating the small stuff that competitors miss. Clients include One King’s Lane, Tiny Prints, Shutterfly, Abe’s Market, Blurb, Tea Collection, and Layla Grayce. For more information, visit www.acceleration-partners.com.