WEST NYACK, N.Y.--(BUSINESS WIRE)--The Promotion Optimization Institute (POI), the leading resource for trade marketing and merchandising executives, announced today that early registration is now open for “POI Joint Business Planning Summit: Enabling Focus on the Customer”. The POI summit will be held from November 4-6, 2012 at the Hyatt Regency O’Hare in Rosemont and will focus on best practices for retailers and manufacturers for increasing profits, through joint business planning and optimizing promotions.
“We are extremely pleased to be announcing the 4th POI Summit for North America’s leaders in retail and manufacturing,” said Michael Kantor, CEO of the POI. “By bringing together industry leaders and the most current research in promotion collaboration, POI is delivering the premier forum for both learning and networking around best practices for all those charged with strategy, pricing, trade marketing, category management, merchandising, IT, demand planning, sales leadership, loyalty or promotions.”
During the summit, POI will also be announcing the results of their current study, “The Evolving Relationship between Pricing and Promotion Strategy.” The goal of this survey is to gain a better understanding of how management in the retail and manufacturing communities approach price and promotion within their organizations, and then across to their trading partners, with a focus on achieving results at the moment of purchase. Retailers and manufacturers can participate in the survey via a link on the POI website.
To register for this event, please visit POI Joint Business Planning Summit: Enabling Focus on the Customer.
About the Promotion Optimization Institute (POI)
POI brings together manufacturers, retailers, solution providers, analysts, academics and other industry leaders. Members of POI share cross-functional best practices in both structured and informal settings. Additionally, members benefit through our industry alliances, the Certified Collaborative Marketer (CCM) ™ curriculum and certification, industry leadership events, and the Promotional Collaboration Capability Matrix (PCCM). POI aims to instill a financial and metrics-based discipline not typically found with other trade groups. The goal of our innovative approach is collaborative promotion optimization. The focus is on the customer/shopper through sales, marketing, and merchandising strategies. POI is based in West Nyack, New York. To learn more about the POI including how to participate in research, how to register to attend events, and how to engage with leaders on the CCM, visit firstname.lastname@example.org, or email email@example.com.
The Certified Collaborative Marketer (CCM) ™ is a trademark belonging to the Promotion Optimization Institute. All other trademarks are the property of their registered owners.