NEW YORK--(BUSINESS WIRE)--Shazam®, the world’s leading media discovery company, today announces that the Shazam-enabled Super Bowl drove record engagement during the event. Working with ad partners such as Toyota, Best Buy, Pepsi, Bud Light and Fed Ex, Shazam drove engagement in all aspects of the game, including the ads, the halftime show, and the game itself.
“The Super Bowl was our first major live network television event where we enabled people to interact with all aspects of the game, including the ads and the spectacular halftime show,” said Andrew Fisher, CEO. “Knowing the size of the Super Bowl audience, we had high expectations for how many people would be engaged during the event and with the numbers in the millions we were blown away.”
With Super Bowl ads, people used Shazam to access sweepstakes opportunities such as winning two Camrys from Toyota, unlocking exclusive content from Pepsi and donating to charity thanks to a program by Cars.com. With the game itself, they could see real-time statistics about the plays and players as well as participate in polls and even vote for their favorite ads. During the halftime show, in addition to the million-track giveaway, people could also get the setlist, buy music and download mobile apps from the artists.
“Our mission is to amaze and enhance people’s world by empowering them to discover, experience and share the content that they want. Given the level of participation, we are delighted with the response to using Shazam for an enhanced experience at this year’s Big Game.”
In the coming months, viewers can expect to see a number of exciting events, new ads and other shows that incorporate Shazam, including the 54th GRAMMY Awards on CBS on Sunday, February 12th.
About Shazam Entertainment
Shazam is the world’s leading media discovery company with more than 180 million people in 200 countries and adding another 1.5 million new users each week. Shazam is the best way for people to discover, explore, buy, and share, music, TV shows and branded content.
The Shazam, Shazam Encore, LyricPlay, Shazam for TV and Shazam Player names and icons are trademarks of Shazam Entertainment Limited.
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