NEW YORK--(BUSINESS WIRE)--Possible Worldwide, a WPP Digital company, announced today the unveiling of the “HSN Pizza Challenge” interactive Touchwall at the 2012 National Retailers Federation Conference in New York City, January 15-18. Hosted by celebrity Chef Wolfgang Puck, the state-of-the-art experience was created through a partnership between HSN and Possible Worldwide and is located in Hall 38 down the corridor from the BIG Show Pavilion Stage in the Jacob K. Javits Convention Center. Made up of 12 wide-screen monitors, the massive 13 foot wide by 8 foot tall Touchwall operates as one gigantic touch screen, comfortably serving four “guest chefs” simultaneously.
Through a five-minute engagement, event attendees will be invited to approach an open section of the virtual kitchen counter and engage in an entertaining game-like experience to make their own Wolfgang Puck pizza with the help of the celebrity chef himself. Working alongside Chef Puck, users will learn about his recipes and products within the context of the HSN family of culinary resources. Additionally, users can flag products they see on the Touchwall to receive follow-up information via email.
“We recommended using Touchwall technology to bring an immersive digital experience to HSN by providing a deeper engagement for the end user while showcasing branded products,” said Eric Mauriello, SVP of Touch at Possible Worldwide. “Touch technologies are something consumers increasingly expect from their digital interfaces and the ‘Pizza Challenge’ application takes this capability to a life-sized level, offering the kind of collective experience that can only exist on a large scale basis.”
The “HSN Pizza Challenge” Touchwall serves as an innovative edge-to-edge video environment educating guest chefs about new products and tools while providing HSN a forum to tell an effective story, explain value and showcase their culinary offering in a meaningful way. The Pizza Challenge incorporates entertainment, inspiration, personalities and industry experts to provide an entirely unique shopping experience just like HSN itself.
About Possible Worldwide
Possible Worldwide is a global agency that creates meaningful and measurable interactive marketing. The firm serves a broad range of Fortune 1000 clients, including AT&T, Barclay’s, Comcast, Dell, P&G, Nokia, Microsoft, Mazda and Starwood.
Headquartered in New York, Possible operates 19 offices worldwide, with major operations in London, Shanghai, Delhi, Singapore, São Paulo, Dubai, Los Angeles, Cincinnati and Nairobi. For more information, please visit possibleworldwide.com. Possible Worldwide is part of WPP Digital, which is the digital investment arm of WPP.