NEW YORK--(BUSINESS WIRE)--Kinetic Social (http://www.kinetic-social.com), the privately-held social media integrated marketing solutions provider to brands and agencies, today announced strong 4th quarter and 2011 results, achieving a 244% growth rate over 2010 results. Moreover, the company also announced that it achieved profitability for the first time in early Q3 2011, almost five months ahead of plan. Management attributes its success in 2011 to outstanding execution by its expanding team, a growing demand for solutions which connect the social graph to the open and mobile web with integrated cross-channel campaigns, and the rapidly growing social media advertising market.
The company is also pleased to announce that it earned a patent-pending status on its Polynomial Network Analytics (PNA) engine, which utilizes a statistically-based “hierarchical model” approach to optimization across social, mobile and display digital traffic types.
In addition, the company reported opening a new sales office in Marina Del Rey, in Southern California. This is the fourth office for Kinetic, which also has locations in Chicago, Toronto and its headquarters in New York.
“We’ve deliberately kept a low profile since inception almost two years ago, while we’ve worked to prove out our model and our vision of integrating marketing efforts across digital channels,” said Don Mathis, CEO. “Kinetic Social was founded on the principle that integrated social media advertising is more effective and measurable than more limited point-solution approaches. We integrate across social platforms like Twitter and Facebook, but even more importantly, we integrate across digital channels like mobile and display as well. In short, we help our clients connect the social graph to the open and mobile web.”
Kinetic Social’s patent-pending Polynomial Network Analytics (PNA) engine utilizes a statistically-based “hierarchical model” approach to optimization. Kinetic’s PNA engine was created in part by statisticians who built similar polynomial modeling techniques for NASA, the Department of Defense and the Department of Energy. In a nutshell, instead of giving tens or hundreds of variables to one modeling algorithm and having it come up with the best model, the PNA engine subdivides the problem by creating multiple models which in turn feed into other models. Data-type agnostic, the PNA develops propensity models that integrate data from multiple sources and yield targeting solutions across platforms while simultaneously yielding superior real-time analytics about the effectiveness of any given campaign – whether in social media, mobile or the open web.
Kinetic Social was founded in early 2010 by a group of experienced internet advertising professionals to solve the challenges of attribution and effective data-rich analytics in a social milieu. Since inception, Kinetic Social has quietly attracted key technology, marketing, product and management talent from companies including WPP / GroupM, Google, Microsoft, Yahoo, Weather Channel, Specific Media, Traffic Marketplace, Linkshare, Oracle, and McKinsey & Company. Leading from the understanding that social media creates a dynamic new vehicle for engaging with consumers, Kinetic Social’s objective is to provide its advertising partners with a unique and sustainable “full spectrum” approach to digital marketing, integrating the social graph throughout the marketing funnel and connecting it with all other forms of digital media. The company achieves this by leveraging statistically-based data technologies architected to achieve maximum utility in the digital ad sequence, the most sophisticated capability in the marketplace for connecting advertisers to their desired audience across emerging digital media, and a highly targeted, global reach.
If your brand or agency would like a free consultation on how Kinetic Social’s solutions can help you boost your marketing results across social media, mobile and the rest of the web, contact email@example.com.
About Kinetic Social:
Kinetic Social is an emerging social media marketing solutions provider, working across all social media platforms and connecting the social graph to the open and mobile web. Founded in early 2010, Kinetic Social is a profitable company in hyper-growth mode. Leveraging a sophisticated social ad technology stack dedicated to delivering maximum media value via social audiences, Kinetic Social operates across all facets of the social graph including Social Display, Fan/Like campaigns, Social Mobile, Social Video, and Facebook® Credits campaigns. The company is a premier/charter partner in the Facebook® API Key and Facebook® Approved Ad Platform programs.
Kinetic Social believes deeply in serving its clients as a holistic marketing-solutions provider, and focuses not only on maximizing the value of marketing in the social media realm, but also in optimizing the media mix in the digital sphere overall. The company provides advertisers and agencies with a comprehensive suite of audience-based digital marketing services, including the ability to integrate display and mobile campaigns with the social graph. Kinetic Social is privately held and backed by TA Associates.