MINNEAPOLIS--(BUSINESS WIRE)--AllOver Media, Inc., the leading provider of non-traditional out-of-home advertising solutions, today announced that it has acquired Intran Media, Inc., a Minneapolis-based outdoor truckside advertising company. The acquisition of Intran Media, the nation’s premier truckside billboard company with coverage in more than 250 U.S. markets, significantly expands AllOver Media's roster of advertising solutions, ensuring its position as the industry's largest and most innovative provider of non-traditional out-of-home advertising.
"We are pleased to announce the acquisition of Intran Media as an innovator in truckside billboard advertising and eager to welcome their experienced team to the AllOver Media family," said Tony Jacobson, founder and CEO of AllOver Media. The acquisition significantly enhances AllOver Media's available coverage and media offerings across the country. Truckside advertising is a unique hybrid of traditional outdoor and transit advertising that reaches a preferred mix of consumers including pedestrians and street-level impressions. "Truckwrap displays attract consumers while they're in a spending mode and offers extended exposure with consumers interacting for minutes at a time with our client's message," Jacobson said, noting the company will continue to seek opportunities to grow with its loyal clients.
"We’re excited to have our team join AllOver Media," said Troy Dilla, vice president of national sales with Intran Media. "The combined company is well positioned for the future to offer an expanded package of advertising solutions that reach the on-the-go consumer which other media channels may miss given the proliferation of media fragmentation."
Out-of-home advertising is an expanding market and continues to capture dollars away from traditional media. According to figures by the Outdoor Advertising Association of America, out-of-home advertisers spent $6.1 billion in 2010.
Since its start in 2002, AllOver Media continues to grow in all major segments of out-of-home advertising. Within the convenience store and gas station market, AllOver Media's innovative products include gas pump toppers, Fillboards on the gas pump and Frozen Billboards on ice boxes. The company's suite of products gives North American advertisers an effective way to create brand dominance in their markets, totaling several hundred million viewer impressions on a monthly basis.
AllOver Media, Inc.
AllOver Media, Inc. is the premier provider of non-traditional out-of-home advertising solutions with the capability to deliver market saturation across every DMA (Designated Market Area) in the United States. From gas stations and convenience stores to bars, nightclubs, and restaurants, the company's place-based advertising solutions reach millions of consumers daily where they live, work and play. For more information, visit www.allovermedia.com.