SureWest Deploys BigBand Switched Digital Video Offering; Bandwidth Expansion Paves Way for IPTV and Other Services

BigBand SDV deployment expands channel line-up, while setting the stage for IP services

REDWOOD CITY, Calif.--()--BigBand Networks, Inc. (NASDAQ:BBND) today announced that SureWest Communications (NASDAQ:SURW) has rolled out BigBand’s Switched Digital Video (SDV) offering to its Kansas City subscriber base. The SDV deployment optimizes and reclaims network bandwidth. This provides the bandwidth capacity SureWest needs to expand its channel line-up and offer new services, without requiring SureWest to convert to an all-IP network or to rely on digital analog converters (DTAs). The reclaimed and expanded bandwidth has been available for use in the delivery of additional high definition (HD) programming, data, interactive features, IPTV, and other services to traditional TVs and IP-connected devices in subscribers’ homes.

“In addition to meeting our needs for HD expansion, BigBand’s SDV solution helps us stay competitive and paves the way for us to support a broader base of connected devices, including PCs, mobile devices, IP set-top boxes and tablets,” said Ken Johnson, Vice President and Chief Technology Officer for SureWest.

SureWest has experienced substantial growth in subscriber demand for network capacity. Rapid business and residential subscriber growth led to competition for available bandwidth within SureWest’s network. New uses, such as on demand movies and video streaming, have added to demand. An evaluation of the options led SureWest to BigBand’s SDV solution.

“BigBand’s SDV helps us enhance our network more cost effectively and without disrupting the service quality our customers expect,” added Johnson. “The solution supports our long-term vision of portability, where any content can be delivered to any device both inside and outside the home.”

Following the SDV deployment, SureWest launched 50 additional HD channels in its Kansas City market. It also gave SureWest confidence in its ability to add as many additional new HD channels as it wanted to for the foreseeable future. While taking advantage of the existing RF plant, SDV provides the ability to add incrementally more QAM channels, offering greatly enhanced bandwidth capability for more content and on demand applications. Using SDV, SureWest can:

  • Expand the delivery of any content to any device in the home with virtually no limit to the programming and personalization that can be made available to subscribers.
  • Create a “fat pipe” to support and deliver more interactive applications.
  • Free spectrum for the monetization of new data, interactive and program services.

“We expect to move all of our networks incrementally over time toward broadband technologies that fully exploit optical fiber and other new advances as they emerge. We have shown that in our California networks already. We will manage this migration in a cost effective way while continuing to deliver high quality and choice to our customers,” Johnson added.

“By selecting SDV, SureWest has made a cost-effective investment in its multi-screen future,” said Rajive Dhar, Senior Vice President for Corporate Development and Strategic Planning at BigBand Networks. “SDV bridges the gap to IP, today.”

Visit for additional information about BigBand's switched digital video solution.

About SureWest Communications

SureWest Communications is a leading integrated communications provider and the bandwidth leader in the markets it serves. Headquartered in Northern California for more than 95 years, SureWest offers bundled residential and commercial services in the greater Sacramento and Kansas City regions that include IP-based digital and high-definition television, high-speed Internet, Voice over IP, and local and long distance telephone. SureWest was the nation’s first provider to launch residential HDTV over an IP network and offers one of the nation’s fastest symmetrical Internet services with speeds of up to 50 Mbps in each direction on its fiber-to-the-home network. For up-to-date information on products and services, visit the company on Facebook and Twitter.

About BigBand Networks

BigBand Networks, Inc. [NASDAQ: BBND] provides broadband service providers with innovative digital video networking solutions designed to make it easier to move, manage and monetize video. These solutions are based on BigBand's video-networking platforms that are built to enable efficient and reliable delivery across a wide range of services, including digital TV, high definition TV, advanced advertising, IPTV, video-on-demand and interactive TV. BigBand Networks has done business with more than 200 customers in North America, Asia and Europe -- including seven of the ten largest cable and telco service providers in North America. BigBand Networks is based in Redwood City, Calif., with offices worldwide. For additional information about the company, please call +1.650.995.5000, email or visit

BigBand Networks’ brand and product names are service marks, trademarks or registered trademarks of BigBand Networks, Inc. in the United States and other countries. All other marks are the property of their respective owners.

This release contains "forward-looking statements" as defined under the U.S. Federal Securities Laws, including the Private Securities Litigation Reform Act of 1995 and is subject to the safe harbors created by such laws. Forward-looking statements may relate to, but are not limited to the functionality, programming potential and other potential benefits to be derived by SureWest from the use of the BigBand's switched digital video solution, SureWest’s plans to leverage future capabilities of BigBand's platform for IP-based video, SureWest’s SDV roll out plans, and SureWest's plans to evolve its networks to support increasingly personalized video delivery, forward-looking statements are based on current expectations that involve a number of uncertainties and risks that may cause actual events or results to differ materially. Factors that could cause actual events or results to differ materially include, among others, the following: rapid technological change that can adversely affect the demand for BigBand's products, design flaws in BigBand's switched digital video solution, shifts in SureWest's demand, shifts in strategic relationships, delays in BigBand's ability to deliver or decisions to discontinue its products and services, or announcements by competitors. These and other risks may be detailed from time to time in BigBand's periodic reports filed with the Securities and Exchange Commission, copies of which may be obtained from BigBand Networks is under no obligation to (and expressly disclaims any such obligation to) update or alter its forward-looking statements whether as a result of new information, future events or otherwise.


Aries MarketMasters
Dawn Danaher, +1-714-378-5841
Melissa Malley, +1-650-492-0261

Release Summary

BigBand Networks' SDV solution helps SureWest stay competitive and paves the way for them to support a broader base of connected devices, including PCs, mobile devices, IP set-top boxes and tablets.


Aries MarketMasters
Dawn Danaher, +1-714-378-5841
Melissa Malley, +1-650-492-0261