TUSTIN, Calif.--(BUSINESS WIRE)--Menagerie Creative, a leading creative design firm known for marketing the heart of entertainment to the world, was honored with a Silver Key Art Award at The 40th Annual Hollywood Reporter Key Art Awards on October 19 at the ArcLight Cinerama Dome in Hollywood.
The award acknowledges Menagerie Creative’s unique packaging design for the “It’s Always Sunny In Philadelphia -- Six Pack” which features a thematically appropriate six pack of beer to delineate six seasons worth of the popular show. From more than 250 packaging entries and three rounds of critical judging, only three Silver Key Art Awards were awarded. Winning packaging represent the highest mark of excellence in home entertainment marketing by engaging audiences through their unique synthesis of brand story, design creativity, physical materials and consumer experience.
“We are incredibly proud to be a part of such a prestigious event with stringent peer-based judging guidelines that are intent on finding work that truly stands apart,” says Cheryl Savala, executive creative director at Menagerie Creative. “We are even more thrilled to take home our very own highly coveted Hollywood Reporter Key Art award for our ‘It’s Always Sunny In Philadelphia – Six Pack’ project which allowed us to flex our creative muscle while staying true to the heart of the story.”
The CLIO Connection
The CLIO Awards have been rated as the "best judged" awards among the top international advertising awards. With this in mind, The Hollywood Reporter adopted the same system to ensure work is judged solely on the creative merits and not on production budgets, box office receipts or critical acclaim.
Karl Vontz, director of the Key Art and CLIO awards adds, “The Hollywood Reporter Key Art Awards were established to identify timeless, groundbreaking original works. Entries are rigorously judged by senior-level industry peers who understand what grand achievement looks like in their space. In fact, jury members had the opportunity to select multiple winners per category or none at all, ensuring only the most creative and deserving work is rewarded.”
Additional Background About The Key Art Award Winners
The Key Art Awards has long been known as one of the premier honors in film, and this year the awards show expanded to also include the fields of marketing and communication in the television, home entertainment and gaming industries to offer more diversity and increased competition.
More than 2,500 works were submitted to this year’s event, each judged by a rigorous standard of excellence set by one of four selective jury panels. Jury chairs included Michael Kahane of Mojo LLC for audio/visual, Bemis Balkind owner Peter Bemis for print, AvatarLabs founder Rex Cook for interactive and Cheryl Savala executive creative director of Menagerie Creative for display and packaging. Three months and three stages of progressively more critical judging yielded a single, highly coveted Grand Key Art award, seven Golds, a handful of Silvers, and a selective group of Bronze winners.
About Menagerie Creative
Fueled by individual talent and combined ingenuity, Menagerie Creative propels marketing and creative discoveries for entertainment and consumer product clients to results which soar above and beyond.
With a menagerie of fresh and seasoned print and interactive artists coupled with brand strategists and analysts, the firm offers a comprehensive resource for every marketing goal. Driven by the passion of story, Menagerie Creative helps businesses connect to the heart of their story and reach audiences through persuasive and meaningful creative.
Menagerie Creative’s work has been honored by The Hollywood Reporter Key Art Awards, W3 Awards and The Creativity International Awards. They have also been published in PRINT magazine and multiple specialty design books. For more information, please visit www.menageriecreative.com. For the latest news, join us on Facebook at www.facebook.com/MC.MenagerieCreative and Twitter at @MenagerieCR8V.
About The Hollywood Reporter Key Art Awards
The Hollywood Reporter's Key Art Awards is entertainment's most recognized awards competition for advertising and communications. Celebrating its 40th Anniversary in 2011, the Key Art Awards is renewing its original commitment to celebrate and reward creative excellence and its impact on modern culture.
The Key Art Awards remains focused on evolving with the industry in order to acknowledge the most current, breakthrough work. New ideas, technologies and techniques are expanding the ways in which filmmakers, television producers and game developers can reach out to audiences in an increasingly competitive landscape. The Key Art Awards is proud to honor the creative teams that produce the best work in entertainment advertising.