McCormick & Schmick’s Shakes up Happy Hour

Leading Seafood Restaurant Partners with Ocean Spray® for Bartender Competition and Facebook Promotion

PORTLAND, Ore.--()--When looking for delicious, hand-crafted cocktails and a mouth-watering bar menu, one name (or two!) comes to mind: McCormick & Schmick’s. This fall, McCormick & Schmick’s and Ocean Spray®, producer of premium cranberry, blueberry and grapefruit juices, have joined forces to bring fun and flavor to McCormick & Schmick’s bars across the country with innovative cocktails, a bartender competition and Facebook promotion.

McCormick & Schmick’s Seafood Restaurants (MSSR) partnered with Ocean Spray® to challenge their bartenders to shake, stir and muddle the best cocktail they could, using delicious Ocean Spray® juices. McCormick & Schmick’s selected three finalists and beginning October 17 through November 13, fans of the McCormick & Schmick’s Facebook page can view the finalists’ video submissions and vote for which cocktail they think is menu-worthy. Just for voting, fans will receive a certificate good for any one Happy Hour appetizer* now through November 21, 2011. To vote, go to www.facebook.com/McCormickandSchmicks.

Finalists include:

  • Blueberry Breeze – Cucumber is the surprise ingredient in this cocktail that features blueberries, ABSOLUT Berry Acai vodka and Ocean Spray® Cranberry and Blueberry Juices. Created by bartender Erika Fuller in Austin, Texas.
  • Cranberry Apple Crusta – A refreshing whiskey cocktail that blends the tart flavor of Ocean Spray® Cranberry Juice with the sweet flavor of apple cider, perfectly complementing the Jack Daniels whiskey. Created by bartender Jason Landis, Troy, Mich.
  • Fallen Star – The perfect blend of melon, cherry and peach combined with Ocean Spray® White Cranberry Juice over ice. Created by bartender Stefanie Briggs, Indianapolis, Ind.

McCormick & Schmick’s revolutionized the Happy Hour experience decades ago making it possible for guests to enjoy great drinks and delicious food at the same time. While McCormick & Schmick’s has been recognized for its culinary excellence in the dining room, it has become equally famous for its Happy Hour bar menu with items starting at $1.95. Guests can enjoy offerings such as peel-and-eat shrimp, steamed mussels, quesadillas and more. Daily bar menu items vary in availability and prices vary by location. A minimum beverage purchase may also apply. Please visit the McCormick & Schmick’s website to view the Happy Hour menu for all its locations at www.McCormickandSchmicks.com/menus.

About McCormick & Schmick’s Seafood Restaurants

McCormick & Schmick's Seafood Restaurants focus on serving a broad selection of fresh seafood with a menu printed twice daily and featuring the signature “Fresh List” of 20 different varieties of fresh seafood, in addition to aged steaks, poultry, entrée salads and pasta. Each restaurant’s chef contributes to the menu’s unique and imaginative appeal by creating dishes tailored to regional tastes and their own talents. McCormick & Schmick's offers an inviting atmosphere and a high quality, diverse menu for everyone from casual diners, families and tourists to business travelers and special occasion diners. Learn more at www.McCormickandSchmicks.com. Find McCormick & Schmick’s on Facebook at www.Facebook.com/McCormickandSchmicks or follow them on Twitter at www.Twitter.com/McandSchmicks.

About Ocean Spray®

Ocean Spray® is an agricultural cooperative owned by more than 700 cranberry growers in Massachusetts, Wisconsin, New Jersey, Oregon, Washington, British Columbia, and other parts of Canada as well as more than 50 Florida grapefruit growers. Ocean Spray® was formed 80 years ago by three cranberry growers from Massachusetts and New Jersey. Florida grapefruit growers joined the Cooperative in 1976. Ocean Spray® is North America’s leading producer of canned and bottled juices and juice drinks, and has been the best-selling brand name in the canned and bottled juice category since 1981. Ocean Spray® posted fiscal 2010 gross sales of $2.05 billion and net proceeds of $340 million.

* Excludes cheeseburger

Contacts

for McCormick & Schmick’s
Cecily Fuller, 916-492-5370
cecily.fuller@fleishman.com

Contacts

for McCormick & Schmick’s
Cecily Fuller, 916-492-5370
cecily.fuller@fleishman.com