Greystripe Launches Next Generation of Mobile Ads Featuring Social Media Integration, Local Content and Deals

Ad Boosters feature industry firsts in social and vertical market targeting

(Graphic: Business Wire)

SAN FRANCISCO--()--Today Greystripe, the largest brand-focused mobile ad network and part of the ValueClick family (Nasdaq: VCLK), is introducing the next generation of mobile advertising with its new Ad Boosters. These new ad units were developed with the goal of making advertising more relevant, contextual and valuable to consumers.

Greystripe has developed two types of Ad Boosters: industry-focused units and social units. With its industry-focused ad boosters, Greystripe is the first company to introduce mobile ad formats focused on a specific, targeted vertical. Verticals include: retail, consumer packaged goods, automotive, travel, technology, health and restaurants. These customizable boosters allow advertisers to direct users to specific actions related to the advertiser’s need. The retail booster, for example, includes a Find Store button, a Coupon button and a Buy Now button.

Social Boosters allow marketers to enhance the impact of mobile advertising with engaging social connections including Facebook, Twitter, Google+ and YouTube.

Ad Boosters are fully customizable and can include buttons for the following click-to-actions, as well as many more:

  • Facebook
  • Twitter
  • YouTube
  • Google+
  • Mobile Website
  • Deals/Daily Deals
  • Buy
  • Video
  • Coupon
  • Store Locator
  • Recommend
  • Download
  • Call

“Today’s consumer engages through mobile and social channels. Our Ad Boosters deliver a tailored brand experience for consumers on their mobile devices, bringing them closer to the products and services they love,” said Dane Holewinski, director of marketing for Greystripe. “For advertisers, Ad Boosters drive greater brand lift and higher post-click value by providing users with choices in how they engage with a brand.”

"Mobile and social are demanding an ever increasing share of people’s mindshare. Marketers have found both of these effective ways to communicate with their target customers. By providing both industry-focused and social ad boosters, Greystripe has clearly created a win-win for both users and advertisers," said Vikrant Gandhi, senior industry analyst at Frost & Sullivan.

In addition to the Booster Buttons, Greystripe’s Ad Boosters provide an additional branded image to make full use of the smartphone screen. The 300x100 image, typically a logo, at the top of the screen allows the advertiser to reinforce the brand, and allow the 300x250 core ad unit to focus on key campaign messaging.

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About Greystripe:

Greystripe, a division of ValueClick, Inc. (Nasdaq: VCLK), is the largest brand-focused mobile advertising network in the US by reach. Greystripe delivers the highest engagement and most sophisticated targeting for brand marketers, the maximum revenue for publishers and app developers, and the best ad experience for users. Greystripe’s proprietary advertising platform serves billions of rich media impressions to over 30 million users of touch-driven devices through more than 3,500 application titles and mobile websites across all major mobile platforms.

For more information, please visit:

About ValueClick, Inc.:

ValueClick, Inc. (Nasdaq: VCLK) is one of the world's largest digital marketing companies. Through a unique combination of data, technology and services, ValueClick increases brand awareness and drives customer acquisition at scale for the world's largest advertisers, and maximizes advertising revenue for tens of thousands of online and mobile publishers. ValueClick's brands include Commission Junction, ValueClick Media, Dotomi, Greystripe, Mediaplex,,,, and PriceRunner. The Company is based in Westlake Village, California, and has offices in major advertising markets worldwide. For more information, please visit

This release contains forward-looking statements that involve risks and uncertainties, including, but not limited to, the risk that market demand for on-line advertising in general, and performance based on-line advertising in particular, will not grow as rapidly as predicted, and the risk that legislation and governmental regulation could negatively impact the Company's performance. Actual results may differ materially from the results predicted, and reported results should not be considered an indication of future performance. Important factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements are detailed under "Risk Factors" and elsewhere in filings with the Securities and Exchange Commission made from time to time by ValueClick, including, but not limited to: its annual report on Form 10-K filed on February 28, 2011; recent quarterly reports on Form 10-Q; and other current reports on Form 8-K. ValueClick undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

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VSCpr for Greystripe
Alice Joy, 360-556-0628

Release Summary

Today Greystripe, the largest brand-focused mobile ad network and part of the ValueClick family (Nasdaq: VCLK), is introducing the next generation of mobile advertising with its new Ad Boosters.


VSCpr for Greystripe
Alice Joy, 360-556-0628