IRVINE, Calif.--(BUSINESS WIRE)--Local.com Corporation (NASDAQ: LOCM), a leading online local media company, today announced that the company is now powering 50 local business directories for HomeTownLocator.com, owned by HTL, Inc.
HTL supports the profiles of 179,000 cities, towns, neighborhoods and populated places throughout the U.S. Local.com’s private label local business directory, Local Connect, powers local business directories for HomeTownLocator.com’s 50 state-level sites.
“The Local.com platform is helping us to significantly increase traffic and monetization of the traffic across our sites,” said Matt Smith, president and chief executive officer, HTL, Inc. “We have been extremely pleased with the performance of the Local.com platform and have seen our directory traffic increase more than 150 percent within the first few months of launching the platform.”
Local.com’s Local Connect platform provides:
- A user-friendly interface that includes customizable templates, a scrollable business listing carousel, enhanced maps and more.
- Business profile pages with at-a-glance “business cards” featuring key business information and social sharing tools.
- Increased traffic and monetization opportunities with higher conversion rates and a guaranteed revenue share model.
- New, relevant, local business content to better connect targeted consumers with local businesses in local markets.
“Our partnership with HTL expands our network beyond traditional regional media groups to effectively connect ready-to-buy consumers with businesses on the hyper-local level,” said Rick Szatkowski, Local.com senior vice president and general manager, owned & operated/network properties. “Not only does this represent the flexibility of our platform to support publishers of any size, but it complements our strategy of supporting local businesses with tools to build their online presence and connect with new customers.”
To see a sample of HomeTownLocator.com’s sites visit: http://ca-directory.hometownlocator.com/search.pg?z=Beverly+Hills%2C+CA&q=lawyers.
Local.com’s leading regional media publisher network powers approximately 1,500 regional media sites, which also serve over 8,000 subscription advertisers throughout the U.S.
Local.com partners earn ad revenue via Local Connect and subscription advertiser fees.
About Local.com®
Local.com Corporation (NASDAQ:LOCM), a leading online local media company, enables brick-and-mortar businesses to connect with online customers using a variety of digital marketing products. The company reaches more than 20 million consumers each month on the flagship Local.com website, approximately 1,500 regional media sites and more than 100,000 geo-category websites. The company distributes daily deals to hundreds of thousands of email subscribers in 14 markets via Spreebird, rich media ads via Rovion.com, and real-time product inventory information from more than 60,000 retailers nationwide via Krillion.com. To advertise, or for more information, visit: http://www.local.com/.
Forward Looking Statements
This press release contains forward looking statements that involve risks and uncertainties concerning Local.com Corporation’s expected financial performance, as well as Local.com’s strategic and operational plans. Actual results may differ materially from the results predicted, and reported results should not be considered as an indication of future performance. The potential risks and uncertainties include, among others, our advertising partners paying less RPC and revenues to us for our search results, our ability to adapt our business following shifts in our monetization partners, our ability to monetize the Local.com domain, including at a profit, our ability to retain a monetization partner for the Local.com domain and other web properties under our management that allows us to operate profitably, our ability to develop, market and operate our local-search technologies, our ability to market the Local.com domain as a destination for consumers seeking local-search results, our ability to grow our business by enhancing our local-search services, including through businesses we acquire, the future performance of our OCTANE360 business, the integration and future performance of our social buying business, our Krillion business and our Rovion business, as well as any other businesses we may acquire, including our newly acquired Screamin Daily Deals business, our ability to successfully expand our Spreebird business into new markets, including through acquisitions, such as the Screamin Daily Deals acquisition, the possibility that the information and estimates used to predict anticipated revenues and expenses associated with the businesses we acquire are not accurate, difficulties executing integration strategies or achieving planned synergies, the possibility that integration costs and go-forward costs associated with the businesses we acquire will be higher than anticipated, our ability to successfully expand our sales channels for new and existing products and services, our ability to increase the number of businesses that purchase our advertising products, our ability to expand our advertiser and distribution networks, our ability to integrate and effectively utilize our acquisitions' technologies, our ability to develop our products and sales, marketing, finance and administrative functions and successfully integrate our expanded infrastructure, as well as our dependence on major advertisers, competitive factors and pricing pressures, changes in legal and regulatory requirements, and general economic conditions. Any forward-looking statements reflect our current views with respect to future events and are subject to these and other risks, uncertainties and assumptions relating to our operations, results of operations, growth strategy and liquidity. All subsequent written and oral forward-looking statements attributable to us or persons acting on our behalf are expressly qualified in their entirety by this paragraph. Unless otherwise stated, all site traffic and usage statistics are from third-party service providers engaged by the company.
Our most recent Annual Report on Form 10-K/A, subsequent Quarterly Reports on Form 10-Q and Form 10-Q/A, recent Current Reports on Form 8-K and Form 8-K/A, and other Securities and Exchange Commission filings discuss the foregoing risks as well as other important risk factors that could contribute to such differences or otherwise affect our business, results of operations and financial condition. The forward-looking statements in this release speak only as of the date they are made. We undertake no obligation to revise or update publicly any forward-looking statement for any reason.