AGOURA HILLS, Calif.--(BUSINESS WIRE)--Remaining faithful to its core values of customer loyalty, ease-of-use, and accessibility, Virgin Mobile France, the fourth-largest mobile operator in the region, and TouchCommerce, the leading conversion marketing solution provider, announced today the launch of the TouchCommerce live assistance solution on the virginmobile.fr site. The TouchCommerce solution, a business rules-based, personalized customer interaction solution, is customized to increase online conversion rates and facilitate the online consumer's path to purchase.
Virgin Mobile France has selected the RightTouch™ solution by TouchCommerce, the global leader in conversion marketing solutions for the optimization of the online channel.
Now available on www.virginmobile.fr, the "Click & Chat" platform offers users personalized assistance and the ability to make direct contact with a Virgin Mobile France advisor to assist them in choosing a solution tailored to suit their needs. With this partnership, Virgin Mobile France confirms its position as the leading provider of consumer-based technology solutions for fast, easy, and personalized online services.
"This new service is more than an online sales channel. It is a real value-add for our future customers who now have a dedicated online support channel to help them make the right choice to join Virgin Mobile France," said Olivier Blanchard, Commercial Director of Virgin Mobile France.
"We were chosen by Virgin Mobile France for two simple reasons: first, we operate with a pure pay-for-performance model, and secondly, we deliver the best customer experience by proactively engaging users at the right time with the right message, to convert more site traffic into sales," says Kamal Kirpalani, Vice President Europe for TouchCommerce.
TouchCommerce's RightTouch platform is a suite of technologies and optimization services including recommendations, relevant messaging with targeted offers, optimized search results, automation technology and patented live assistance to increase online conversion by improving the online experience for consumers.
About Virgin Mobile France
Virgin Mobile, the fourth largest mobile operator in France, launched in April 2006, strives to be accessible to many new customers while offering a multitude of the latest in mobile telephony features. The Virgin Mobile strategy was to be a low-price, soft-sell, and thus very attractive option by being first to offer unlimited plans in the France market. Virgin Mobile's success is attributed to its commitment to its customers to offer quality customer service, having in-depth knowledge of their customers, a high level of customer support with more than 500 agents, and having a large distribution network, with 2,500 outlets, 40,000 recharging stations, and with its online store at www.virginmobile.fr.
Chaired by Geoffroy Roux de Bezieux, Virgin Mobile is sold in France by OMEA Telecom, a joint venture between Virgin Group and Carphone Warehouse, and includes more than 1.7 million customers with a target of 2 million customers in 2011.
About TouchCommerce, Inc.
TouchCommerce is the leading provider of pay-for-performance conversion marketing solutions. With more than $1.5 billion in incremental revenue generated for some of the world's leading brands, TouchCommerce delivers solutions that increase conversion rates, revenue, average order value, and call center deflection while reducing website abandonment and increasing customer satisfaction. TouchCommerce combines best-in-class technology, real-time behavioral targeting, and conversion optimization expertise to proactively reach the right customer with the right message at the right time to significantly increase online revenue. TouchCommerce has been serving Global 2000 companies since 1999. For more information, visit www.touchcommerce.com.
TouchCommerce and the TouchCommerce logo are registered trademarks or trademarks of TouchCommerce. Other trademarks are the property of their respective owners.
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