LONDON--(BUSINESS WIRE)--Today (July 1st 2011) Designer Parfums announced the completion of the acquisition of the Jean Patou business from P&G Prestige.
The acquisition of Jean Patou is in line with Designer Parfums global strategy to develop and distribute iconic luxury fragrances and maximize the potential marketing opportunities across a wider marketplace.
The vision for the development of Jean Patou is part of Designer Parfums Managing Director, Dilesh Mehta’s overall strategy to work with and nurture some of the finest and most recognizable brands in the fragrance industry.
“I am truly delighted and excited by this great addition to our collection of brands. We will re-affirm the Jean Patou heritage and credentials across our global markets and reinforce its position as one of the world’s leading fragrance houses.
Jean Patou has a unique and specialized image and equity. A niche market expert such as Designer Parfums is ideally placed to ensure the brand fulfills its commercial potential.”
Jean Patou’s stable of fragrances will be faithfully reproduced in line with original formulations, bottles, packaging and imagery.
Designer Parfums is a company within the Shaneel Enterprises Group which specializes in the creation and development of luxury fragrances. Brands currently owned or licensed to the Shaneel Enterprises Group include Agent Provocateur, Jean Louis Scherrer, Aigner Parfums and Worth.
About Jean Patou
The history of JEAN PATOU PARIS dates back to the early 20th century. Its founder Jean Patou was born in Normandy in 1880. In 1912 at the age of 27, he opened his Couture house in Paris. His first Haute Couture collection, presented after the war in 1919 was an immense success. Reflecting modernity and seduction, his designs offered a new style marked by the irreverence and frenzy of the post-War period. Jean Patou revolutionized fashion and helped contribute to the emancipation of women. He invented the sportswear concept, designed the first jersey garments and created the first knitted “swimming costumes”.
He was also the first designer to use his monogram as a stylistic feature of his collections. Jean Patou wanted to dress women to feel liberated, attractive and feminine. In this spirit he created his first fragrances in 1925, “Amour Amour”, “Que Sais-Je?” and “Adieu Sagesse”.
It was in 1930 that Jean Patou was recognized as one of the great perfume houses of its time. After the 1929 financial crash, he challenged the grim economic context by offering women a sumptuous fragrance that was designed with the same care as an Haute Couture gown….JOY. This instant hit was based on a simple yet rich accord of the two most beautiful flowers used in perfumery: rose and jasmine. Timeless and emblematic, JOY has defied fashion and its success has spanned several generations of women.
1936 marked a turning point in the history of the House, with the premature death of Jean Patou. His successors strove to perpetuate the spirit of the House and the prestigious and creative aura of the label. The classic fragrances “1000” and SUBLIME are examples of the continuous search for perfection.
Designer Parfums will shortly announce plans for the further development of the brand.
Designer Parfums is the trading name of SA Designer Parfums Limited of Amertrans Park, Bushey Mill Lane, Watford, WD24 7JG, United Kingdom. Registered Number 4198899