CHICAGO--(BUSINESS WIRE)--Audience data intelligence leader Lotame has taken a milestone step in its domestic expansion, bolstering its Midwest presence with a fully operational Chicago office and adding two industry vets to its growing regional ranks.
There to service key accounts and address burgeoning demand for its unique data, targeted advertising and audience building technology, Lotame’s Chicago team is led by brand specialist, Steve Larson, who joins the data innovator as director of Midwest sales. Alongside Larson, Lotame also hired Detroit native Todd Angevine, who boasts deep experience in the automotive sector through his work on behalf of GM and Chrysler.
“As marketers continue the shift from buying contextually to buying vetted audiences, and they increase focus on branding, we’re ideally positioned both as a company and more and more in key geographies to drive meaningful value for our customers,” asserted Bryan Seltzer, Lotame’s NYC-based VP of advertising sales and client services. “Our solutions have been delivering especially compelling results for CPG, Automotive and Retail marketers so it made sense for us to deploy resources in the Midwest.”
Lotame is widely viewed as a leader in the nascent audience data industry and it enjoys a substantial head start amongst its competitors thanks to five years road testing its technology on behalf of global brands. The experience enables Lotame to now focus its attention on meeting client objectives and expanding its domestic footprint – not on scrambling to perfect its technology.
Added Seltzer, “Leveraging the Internet for branding campaigns had been gathering steam even prior to [IAB Chairman] Randall Rothenberg calling for the brand moment. Fortunately for us, our technology aligns perfectly with just such a directive.”
Lotame™ is a data-driven ad technology company that empowers advertisers, agencies and publishers to more granularly understand and thereby maximize the value of their audiences. The company's turnkey audience data management platform, Crowd Control™, seamlessly activates and monetizes online publishers' audience demographic, interest and action-level data. Its Smart Data™ solution powers one of the most extensive and effective sources of audience targeting segments for online brand campaigns. The Lotame Media Group™ brings both Crowd Control and Smart Data under one full-service network delivering unparalleled results to brand marketers and their agencies. Lotame is a member of the Network Advertising Initiative (NAI), the Interactive Adverting Bureau (IAB), the Direct Marketing Association (DMA) and the Online Publishers Association (OPA). The company was founded in 2006 and has offices in New York, Maryland, Boston and Chicago. For more information, please visit: www.lotame.com.