LONDON--(BUSINESS WIRE)--Online panel community company Toluna today announced Toluna QuickSurveys, a self-serve platform that enables anyone to create a survey of up to 15 questions and gain thousands of responses 24/7.
Toluna QuickSurveys is free of charge to anyone who targets their own respondents — via email, blog, Twitter or Facebook — and will thus be particularly useful for professionals with email databases and limited budgets.
To access Toluna’s community of respondents and get a deeper, targeted, more thorough response to questions of general interest, people may either pay as they go or opt for a monthly subscription. Toluna’s qualified global panel of four million people provides advanced demographic targeting, in addition to the much greater numbers.
“This breakthrough in self-service surveys offers great advantages to our current customers. Furthermore Toluna QuickSurveys’ will enable any Small and Medium Enterprises (SME), marketing professionals, students, educational institutions and charitable organizations to have access to reliable and affordable market research 24/7,” said Mark Simon, Managing Director and leader of the GlobalTechnology Practice at Toluna. “Toluna QuickSurveys can give users much more value and help them collect robust and reliable data in no time at all. This is the democratization of market research.”
Mark Rozeen, EVP of Insights and Innovations at global PR firm GolinHarris, offered to test Toluna QuickSurveys, and said he was very impressed. “We usually undertake custom research for our clients,” Rozeen said. “But we’ve become so reliant on Toluna QuickSurveys that it’s become a ‘must-have’ tool for research projects. A full-blown custom research study may take a few months, Omnibus at least a week, but Toluna QuickSurveys takes only a few hours – whenever you want it.”
Based on in-depth customer research, the design of QuickSurveys offers results in real-time, with easy-to-follow graphics such as bar and pie charts, and even tag clouds for open-ended questions as another measure for visualizing the popularity of responses. Users can add images and even videos to survey questions at the click of a button.
To find out more or to sign up for a free QuickSurveys account, visit: www.tolunaquick.com
In the U.S., this story first appeared in DigiDay.
About Toluna
Toluna combines its online market research panel with industry-leading technology, enabling organizations to generate valuable customer insight by surveying their target audience quickly and efficiently. It runs the popular social voting community, www.toluna.com, which collects more than 1 million poll votes and opinions a day across 34 countries.
Toluna has offices in the US, UK, France, Canada, The Netherlands, Romania, Germany, Italy, Spain, India, Australia, Japan Hong Kong and China. For more information, visit: http://www.toluna-group.com