LONDON--(BUSINESS WIRE)--NDS, the leading provider of technology solutions for digital pay-TV, today announced that it has been selected by TrueVisions, Thailand’s largest pay-TV operator, to secure and enable next-generation hybrid services for its subscribers.
The solutions selected by TrueVisions will enable it to securely engage and maintain viewer interest with new TV features and services. NDS VideoGuard®, the world’s leading pay-TV security solution which currently protects over $50 billion worth of revenue for pay-TV operators globally, will enable TrueVisions to achieve maximum revenue potential, particularly in the expansion of their HD services and hybrid set-top box (STB) deployment.
NDS MediaHighway®, the enabling technology for over 180 million devices, will lay the foundation for advanced services such as NDS XTV™ digital video recorder (DVR) functionality, an adaptable user experience based on the NDS EPG Framework™ and hybrid features including access to an IP enabled Video On Demand (VOD) library through an inbuilt browser.
Thiti Nantapatsiri, Managing Director, TrueVisions, said: “We pride ourselves on the breadth and quality of both our international and local content, so it is important to implement market-leading technology to protect our TV offering and enhance our TV experience with next-generation services. NDS has a proven track-record in securing and enabling the major pay-TV platforms around the world, so it is the natural choice, as part of TrueVisions HD, multi-play and our group’s convergence strategy.”
The first operator in Thailand to offer both cable and satellite pay-TV services, TrueVisions offers a range of options for subscribers from basic tier to premium content, including exclusive rights to English Premier League content in Thailand, and three HD channels.
Sue Taylor, Senior VP, GM and MD Asia Pacific, NDS, said: “We are proud to be securing Thailand’s number one pay-TV platform, TrueVisions, and look forward to helping them address their needs in this rapidly changing industry.” She added, “With the reassurance that its platform remains protected, TrueVisions is now able to focus on providing subscribers with best in class experiences through world-leading functionality and services such as VOD and DVR technology from NDS.”
The suite of technologies selected by TrueVisions will provide value-added flexibility for subscribers; NDS XTV DVR technology will enable subscribers to control their TV viewing through functions such as pausing live TV and rewinding, fast forwarding and the playback of recorded content to view when they choose. TrueVisions’ dual tuner DVR will allow users to record one programme whilst watching another and will enable content to be recorded securely to an external hard drive. In addition, the NDS EPG Framework will provide TrueVisions with an end-to-end solution for managing the EPG, allowing updates and customisation without having to download software to the STB. The NDS EPG Framework also enables the creation of new revenue streams from seasonal promotions, advertisements, and sponsorships within the EPG, all in HD.
A flexible and future proof solution, NDS MediaHighway will allow TrueVisions to build and test in-house interactive applications and offer a multitude of new services as part of the hybrid TV experience. The TrueVisions solution will also incorporate NDS Dynamic Audience Measurement to provide accurate analysis of subscriber viewing.
About TrueVisions Plc.
TrueVisions Plc. is a subsidiary of True Corporation Plc company, TrueVisions Plc. is Thailand's largest provider of subscription-based television serving through CATV and DStv systems. TrueVisions is committed to providing leading popular programs from around the world on 114 channels covering information, news, sports, and entertainment, along with superior customer services. The services are offered in 4 packages: Platinum, Gold, Silver, and True Knowledge packages. In addition, the company offers a Convergence Package "TrueLife Free View," allowing users of TrueMove mobile phone to spend 299 Baht on a monthly plan or 300 Baht on a TrueMove Pre Pay plan and get a 53 channels Free View. The company also offers 3 supplementary packages, including HBO Package, Discovery Package, and Disney Package.
NDS Group Ltd. creates the technologies and applications that enable pay-TV operators to securely deliver digital content to TV STBs (set-top boxes), DVRs (digital video recorders), PCs, mobiles and other multimedia devices. Over 80 of the world’s leading pay-TV platforms rely on NDS solutions to protect and enhance their businesses. VideoGuard® is the world’s market-leading conditional access (CA) and digital rights management (DRM) technology, currently deployed on 150 million active devices, and safeguarding pay-TV service revenues exceeding $50 billion. NDS middleware, including MediaHighway® which enables a host of advanced services for subscribers, has been deployed on 180 million devices. NDS DVR technology, centred around XTV™, leads the global industry with 38 million units deployed. (Deployment figures as of 31st March 2011).
Headquartered in the UK, NDS remains committed to investing in R&D with over 75% of its employees dedicated to pioneering work at development centres in China, France, India, Israel, Korea, UK and US. NDS has also implemented a host of initiatives aimed at reducing its carbon footprint and helping digital TV subscribers reduce energy consumption.
NDS Group Ltd. is a private company owned by the Permira Funds and News Corporation. See www.nds.com for more information.
Read about the latest developments at NDS and in the pay-TV industry in World Vision.