NEW YORK--(BUSINESS WIRE)--24/7 Real Media’s Global Web Alliance of high quality publisher websites is one of the first 17 ad networks & exchanges to certify against the IAB Networks & Exchanges Quality Assurance Guidelines (QAG). The guidelines are an IAB initiative — steered by 24/7 Real Media’s Chairman, Founder and CEO, David J. Moore during his tenure as IAB Chairman — to provide greater transparency and build trust in the marketplace. Additionally, Nicolle Pangis, SVP, Product Management, Global Media and Technology at 24/7 Real Media, sits on the Steering Committee that helped create the guidelines.
This certification program is the first of its kind in the industry, striving to promote standardization and quality assurance in media buys on ad networks and exchanges. Certified networks receive a compliance seal from the IAB, which ensures that the company adheres to the only industry-established standards as outlined by the IAB QAG, finalized in June 2010.
24/7 Real Media underwent detailed guidelines training, conducted an intensive internal audit, and assigned a compliance officer to meet the stringent criteria set forth in the IAB’s Quality Assurance Guidelines. Compliant networks also agree to conduct quarterly internal tests of network inventory and media buys to maintain these quality standards.
With an official launch on April 4, 2011, the IAB announced 17 inaugural companies, including 24/7 Real Media, that achieved certification.
24/7 Real Media is a leader in digital advertising quality assurance initiatives, which will give marketers the confidence that their advertising will be displayed in a brand-safe environment. The IAB guidelines enhance marketers’ control over the placement and context of advertising, build brand safety and clarify the networks and exchanges marketplace by standardizing the information provided to advertisers. The Ad Network & Exchange Certification Program is the only industry-endorsed certification program that exists today. Marketers working with networks and exchanges should check to see if they are IAB compliant, in order to begin providing this value to the brands that they represent.
To learn more about 24/7 Real Media, visit www.247realmedia.com.
About 24/7 Real Media, Inc.
24/7 Real Media, Inc., a WPP company, provides digital marketing solutions for advertisers and publishers globally by empowering them to reach their target audiences with greater precision and transparency, resulting in better ROI. 24/7 Real Media’s award-winning ad management platform, Open AdStream®, and its Global Web Alliance of high quality publisher websites, have turned the art of reaching audiences across any digital medium into a measurable science. Behind every insight, there’s the experience of 18 offices in 12 countries, billions of global advertising impressions served every month and a stellar reputation as a leader in the digital marketing industry. 24/7 Real Media is headquartered in New York and operates throughout North America, Europe and Asia Pacific. For more information, please visit www.247realmedia.com
24/7 Real Media: The Science of Digital Marketing
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