EdgeCast, Kulabyte, and Sorenson Media Demonstrate Live Cloud Transcoding and Delivery

Solution allows single-source, live streaming to all major devices and formats

2011 NAB Show

LAS VEGAS--()--EdgeCast Networks, the world’s fastest and most reliable content delivery network (CDN), today announced it is demonstrating, at the 2011 NAB show in Las Vegas, a first-of-its-kind cloud transcoding and delivery solution engineered with Kulabyte and Sorenson Media.

The solution enables companies to ingest a single encoded, high bit-rate stream and serve it around the world in single and multiple bit-rates, as well as most major formats including native Flash (RTMP) and iPhone (HLS).

“This is a huge step forward for our corporate mission of empowering companies to quickly deliver any content to any connected device on the planet with a minimum of hassle,” said James Segil, president and co-founder of EdgeCast Networks. “The incredible power of the Kulabyte and Sorenson Media platforms, atop our fast worldwide network, are truly making that a reality.”

Kulabyte’s high-quality source encoders and cloud-based live video transcoding servers, combined with Sorenson Media’s real-time dashboard, workflow automation, video-on-demand transcoding stack, and overall cloud expertise create a seamless, cloud-based managed platform that can be deployed as a private or public cloud service. The EdgeCast CDN provides the high-performance ingest and delivery infrastructure needed for global reach and massive scale.

“The ability to deliver live transcoding across both legacy and emerging formats is the holy grail of the streaming space,” said Peter Forman, CEO of Kulabyte. “With this solution, customers no longer need to purchase stacks of encoding hardware and bandwidth to easily serve live content to every major platform.”

The easy-to-use solution also reduces bandwidth costs by allowing the source encoder to produce and upload a single stream for transcoding in the cloud rather than the legacy solution of uploading many different streams. It also reduces infrastructure costs by giving publishers access to an elastic computing environment that scales (and shrinks) along with their business needs.

“A one-stop automated cloud solution for live transcoding and delivery has huge potential for reducing publishers’ burdens and costs, and making it easy for every user to enjoy live content,” said Peter Csathy, president and CEO of Sorenson Media. “Now companies can be sure that regardless of a customer’s device, location, or connection speed, live streams will be delivered quickly, reliably, and intelligently.”

The solution is being demonstrated at Sorenson Media’s NAB booth #SU9502E3.

The three companies plan to offer the solution commercially by the end of 2Q2011.

About EdgeCast Networks

Delivering any data, anywhere, anytime, EdgeCast is the world’s fastest and most reliable content delivery network. Learn more at www.edgecast.com.

About Kulabyte

Kulabyte develops and sells cutting edge high definition (HD) live video encoding and streaming solutions. Utilizing proprietary and patent pending encoding techniques, Kulabyte provides significantly higher quality live HD H.264 Flash video and streaming HTTP video than any other encoder on the market - hardware or software, while requiring lower delivery bandwidth. As a result, video can now be streamed in professional quality HD at consumer-level broadband speeds. Visit the company at NAB booth SL 10211 or at www.kulabyte.com.

About Sorenson Media

Sorenson Media is an award-winning provider of the highest quality differentiated video encoding solutions. With highly scalable cloud- and server-based encoding solutions and desktop applications, Sorenson Media empowers the enterprise and video professionals to easily and cost-effectively encode, transcode, manage and deliver the highest-quality video online and to mobile devices. Since 1995, Sorenson Media has been at the forefront of bringing online and mobile video into the economic and cultural mainstream. As video rapidly proliferates online, businesses and video professionals increasingly rely on Sorenson Media's innovative solutions and legacy of trust to meet their evolving needs. Learn more at www.sorensonmedia.com.


EdgeCast Networks
Anthony Citrano, VP Communications & Marketing
310-396-7400 x7255

Release Summary

EdgeCast, Kulabyte, and Sorenson Media announce, at the 2011 NAB show, a single-source live streaming solution that can stream and serve almost all major media platforms.


EdgeCast Networks
Anthony Citrano, VP Communications & Marketing
310-396-7400 x7255