REDWOOD CITY, Calif.--(BUSINESS WIRE)--RelayWare, a global provider of cloud-based partner relationship management (PRM) software, and Channeltivity, a leading channel, SaaS PRM solution, today announced a strategic partnership to provide customers with seamless, end-to-end channel offerings. The partnership establishes a clear channel growth plan, allowing customers to adapt partner programs as they graduate from the emerging or SMB market into mid-to-large enterprises, and successfully manage the increasingly complex and extensive partner ecosystems that accompany the transition.
Designed to improve a vendor’s ability to recruit, engage with and manage their network of partners, both RelayWare and Channeltivity’s SaaS-based PRM solutions reduce the cost of channel operations and cultivate partner loyalty. Organizations will benefit from their joint market expertise, and armed with the tools and extensive resources offered by both companies, gain competitive advantage with a program that is tailored to fit individual needs and program goals. By joining forces, Channeltivity and RelayWare enable customers to meaningfully involve their channel community with a complete PRM offering that addresses the needs of organizations of every size, in every market and every channel environment.
There is growing demand for comprehensive partner management solutions that automate and administrate channel programs. According to recent Gartner Research, “PRM investment is increasing; buoyed by simpler software-as-a-service (SaaS) deployment models, a growing ecosystem of plug-in applications, and an increased business focus on customer retention and channel effectiveness.” Analysts and report authors, Chris Fletcher and Tiffani Bova, write, “Don't rely solely on your company's product leadership, price advantage or market share to achieve success: PRM can provide a key competitive advantage, if planned, implemented and managed appropriately.” (“PRM Is Experiencing a Modest Renaissance with a Large Potential Upside,” October 2010)
“Channeltivity and RelayWare are a powerful combination,” said Jason Jacobs, CEO at Channeltivity LLC. “Together, we are helping our customers to raise the level of channel performance and ensuring that our own customer base of emerging and small to medium sized companies, establish and implement a solid channel strategy. Smaller companies experience exactly the same channel management challenges as large enterprises – Channeltivity offers them an out-of-the-box solution in the knowledge that RelayWare exists should their needs change substantially. Our partnership builds on both companies’ vision to empower emerging and mid-size companies to become the next generation of global channel leaders.”
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“We are very excited about the partnership with Channeltivity. We share the same passion for channel management excellence and very similar cultures,” says Mike Morgan, CEO of RelayWare. “RelayWare is undoubtedly the best partner management solution for medium and large enterprises but it is often too much, too soon for smaller businesses. Our combined strengths and expertise allow us to better address the market, ensuring that any company of any size has a powerful PRM solution tailored to their needs and enabling everyone to experience the substantial benefits of PRM.”
RelayWare and Channeltivity solutions are modular in design, available as a complete PRM suite or as standalone applications or modules. For more information about what the RelayWare-Channeltivity partnership offers in partner relationship management, please visit http://www.relayware.com/solutions/prm-solutions-for-smaller-and-emerging-businesses/ or http://www.channeltivity.com/channel_portal_solutions/prm_solutions_medium_large_enterprises_relayware.html.
About RelayWare
RelayWare is a global provider of Partner Relationship Management (PRM) solutions. Our cloud-based software helps companies optimize partner performance and maximize indirect sales. Going far beyond CRM offerings with add-on features that claim to manage partners, RelayWare combines market leading software – purpose built for PRM – with many years of domain expertise to deliver a comprehensive and unique solution to Fortune 1000 companies worldwide. RelayWare provides organizations with a secure scalable system that manages millions of customers, over 300,000 partners worldwide and in 34 languages. By improving a vendor’s ability to recruit, engage with and manage their network of partners, RelayWare reduces the cost of channel operations and cultivates partner loyalty, delivering competitive advantage, driving incremental sales and increasing profitability. For more information visit: www.relayware.com.
About Channeltivity
Channeltivity is the market leader in partner relationship management software solutions for emerging and midsize enterprises. As an SaaS (software as a service) application, Channeltivity is fast to deploy, requires no IT staff and easily configures to meet the specific channel program requirements and workflows that drive channel success. Channeltivity empowers vendors with tools with the tools, access to expertise and interoperability with other systems that will create more effective channel relationships, optimize channel operations and create value for our customers and their partners. For more information visit: www.channeltivity.com