Drive More Traffic to Your Press Releases
From search to AI, Business Wire supports visibility and discovery of your news with SEO (search engine optimization) and GEO (generative engine optimization) best practices.
Average monthly views on Business Wire news
200M+190M+180M+170M+160M+backlinks to businesswire.com
92K+91K+90K+89K+88K+distribution media points
+52%+51%+50%+49%+48%YOY views to Business Wire releases
Visibility & Credibility
Visibility & Credibility
Optimized press releases boost visibility and your brand’s credibility through authoritative backlinks and search rankings. The results: your news get seen, trusted, and shared.
Backlink Potential
Backlink Potential
Backlinks (links from other websites pointing to your press release) help search engines recognize your news as relevant, increasing both reach and impact.
Fast Indexing
Fast Indexing
Structured SEO elements like clear headlines, keywords, and metadata help search engines index your news faster, getting your story in front of readers sooner.
Entity Recognition
Entity Recognition
When AI sees your brand mentioned on trusted news sites, it understands your company is credible and established in your industry.
Content Reusability
Content Reusability
Press releases optimized for GEO can be used by AI systems and chatbots, helping your news reach audiences long after it’s published.
Zero-Click Visibility
Zero-Click Visibility
AI often provides answers without inks, so your visibility depends on its trust in your brand – built through consistent, credible media coverage.
Best Practices for Search & AI-Friendly News Releases
Want your news to get found, read, and shared? Follow these SEO and GEO best practices to rank higher in search results, reach the right audiences, and be surfaced by AI platforms. By structuring your news for both people and machines, you make it easier for search engines and AI tools to understand and index your story, maximizing your visibility and online impact.
Adopt a clear, neutral tone to help AI tools surface your press release as a trusted answer. Focus on facts, answer the who/what/when/where/why, and reflect real user questions in concise language. Combined with an authoritative voice, this approach boosts both visibility and credibility.
