CreatorIQ Unveils Q, an Enterprise Agentic System for Creator Marketing, Alongside MeasureIQ and Enhanced SafeIQ

Built on Applied Creator Intelligence, Q brings governed AI agents to creator marketing, with MeasureIQ and enhanced SafeIQ available now.

LOS ANGELES--(BUSINESS WIRE)--CreatorIQ, the leading enterprise infrastructure for creator marketing, today unveiled Q by CreatorIQ at its annual flagship industry event CreatorIQ Connect. Q is an end-to-end agentic system that lets marketers state what they want to accomplish, from discovering creators to building lists, recruiting, and setting up campaigns. Every action is scoped to the user’s governance, markets, and approval thresholds.

Q’s first deployment is live today in MeasureIQ, CreatorIQ’s new business intelligence product, alongside enhancements to SafeIQ. Both run on Applied Creator Intelligence, the AI insights layer that brings creator data, measurement, and brand suitability into one source of truth.

“Enterprises don’t need more AI. They need AI they can trust with their budgets and their brands,” said Chris Harrington, CEO of CreatorIQ. “Q is trained on a decade of creator data and 280M daily social posts, inside the boundaries each brand sets, so teams move faster while the people and creativity at the center of creator marketing stay in charge.”

Q: Agentic Creator Marketing, Built for Enterprise Control

Q is built with Applied Creator Intelligence, powered by the Creator Graph®, CreatorIQ’s proprietary data infrastructure, drawn from more than a decade of enterprise creator, content, and performance data and processing 280M social posts daily. Q works within each organization’s permissions and approval rules, and is MCP compatible, so it works with the agents and tools enterprises already use.

“For an agent to earn a place in an enterprise workflow, it has to be built on real data, act within clearly defined boundaries, and stay accountable for every decision it makes,” said Senthil Kumaran, CTO of CreatorIQ. “Control builds confidence, and confidence builds trust. As brands watch an agent get things right inside the guardrails they’ve set, they can extend more autonomy over time, but the control always sits with them, not the system.”

MeasureIQ: Business Intelligence for Creator Outcomes

Launched today, MeasureIQ gives brands one place to measure, analyze, and report on creator performance using their own definitions, metrics, and naming conventions. This matters most for global, multi-brand organizations that need standardization. Its analytics agent, the first deployment of Q, turns a plain-language question, such as a request for top-performing content or a stakeholder dashboard, into answers in seconds across thousands of campaigns so teams can analyze what is driving results and where to invest next.

Within MeasureIQ, brands can use the conversational agent, or slice performance metrics more than 37 ways across more than 32 KPIs. API access and native integrations can connect MeasureIQ with existing reporting and marketing tools, so creator performance sits alongside all other data.

SafeIQ: Brand Suitability at Creator Scale

SafeIQ can reduce manual review from 40 minutes to about one minute per video while keeping human judgment and decision trails central. New web monitoring surfaces what has been said about a creator anywhere on the web, not just in their own content, and new heatmapping shows where risk concentrates by category and severity. In the past year, SafeIQ analyzed more than 2.3 billion frames of creator video.

"At Collab by ZDX, SafeIQ helps us make more informed partnership decisions and put the right, brand-aligned talent in front of our clients," said Kelsey LeRose, Senior Vice President at Collab by ZDX. "SafeIQ is incredibly thorough in helping us see around corners to identify potential areas of vulnerability early, and it gets smarter about brand and category preferences over time. That means we can apply the standards and sensitivities we know matter to each client with even greater consistency."

MeasureIQ, including the first deployment of Q, and enhanced SafeIQ are available now. Full Q capabilities are coming early 2027. Learn more here.

About CreatorIQ

CreatorIQ is enterprise infrastructure for creator marketing, trusted by more than 1,300 of the world's leading brands and agencies, including Beiersdorf, Delta Air Lines, Dentsu, Google, Nestlé, and Wella. Powered by the Creator Graph®, CreatorIQ's proprietary AI and intelligence foundation grounded in over 11 years of data, it delivers the governance, measurement, and scale enterprise programs demand. Built for teams, agents, and the entire enterprise tech stack, CreatorIQ's intelligence compounds with every use, giving every organization a data advantage that grows over time. Learn more at www.creatoriq.com and follow us on LinkedIn and Instagram.