Beats Announces 2026 'Beats Elite' Class, Bringing Custom Style to College Football's Biggest Stage

CULVER CITY, Calif.--(BUSINESS WIRE)--Beats today unveils its 2026 Beats Elite Class, welcoming eight top college football players to its flagship NIL program spotlighting the personalities behind the helmets. Now in its fourth year, Beats Elite has grown into a national platform for student athletes not just for their play on the field, but for their integrity and individuality off it—with past ambassadors going on to earn top awards and launch professional careers.

This year, the program leans further into self-expression with custom Beats 360 headphones designed to match each athlete's school colors. Built with interchangeable cushions, Beats 360 lets players tailor their look to fit any moment, allowing them to represent their school while showcasing their personal style. Its versatility is captured in a new lifestyle photo campaign following each athlete through iconic academic, on and off-campus environments that reflect their everyday lives. Throughout the 2026 season, fans will see the Beats Elite class and their respective teams wearing custom Beats 360 nationwide across live broadcasts and social media.

The 2026 Beats Elite Class includes:

• Ryan Coleman-Williams – Alabama, WR
• Nate Frazier – Georgia, RB
• Jayden Maiava – USC, QB
• John Mateer – Oklahoma, QB
• Dante Moore – Oregon, QB
• Julian Sayin – Ohio State, QB
• Colin Simmons – Texas, DE
• Bryce Underwood – Michigan, QB

Download images here

Credit: Beats

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