Phoenix Children's Foundation Halves Its Prospecting Time with ZoomInfo

The nonprofit foundation used ZoomInfo to prospect corporate donors, halving its average prospecting time and adding brand-new donor partners.

VANCOUVER, Wash.--(BUSINESS WIRE)--ZoomInfo (NASDAQ: GTM), the all-in-one AI GTM platform, has reported that Phoenix Children's Foundation, the fundraising arm of one of the most acclaimed pediatric hospitals in the world, halved its average prospecting time and won net-new donations from brand-new partners within two quarters of adopting ZoomInfo, according to the foundation.

Phoenix Children's opened in 1983 with 124 beds and now provides care across more than 75 pediatric subspecialties at more than 40 locations in Arizona. As a nonprofit, it runs on donations, and its foundation has to find the corporate partners willing to give. That work was slow and labor-intensive. The prospecting tools the team tried focused on individual contacts, not the organizational data it needed to spot a strong corporate opportunity.

The stakes are not abstract. Every dollar the foundation raises helps fund care for children, so a prospect researcher chasing ambitious targets carries the same pressure as a sales team with a number to hit. The foundation's corporate development officers work much like the business development reps at a for-profit company, each with a specialty and no two donors alike. What the team wanted was a one-stop shop for corporate prospect research. It found few real options, and when it first saw what was possible, some leaders thought it was too good to be true.

ZoomInfo let the team prospect at the organizational level, not just the individual one. That was the whole point. Individual-contact tools could find a person, but they could not say which companies were worth approaching, or when. The team used company data and buying signals, such as key hires, funding announcements, and mergers and acquisitions, to surface close-match donors and route each one to the development officer whose specialty fit. The signals set the timing. A leadership change or a funding round is a reason to reach out now, not next year.

One case made the point. ZoomInfo helped the team identify the owner of a regional restaurant chain, something its old tools had never managed. He responded within 20 minutes, said the hospital had been on his mind for years, and committed to a major first-year gift. A discovery meeting followed a week later, when those meetings usually take months to set up. Across the first two quarters, the foundation halved its average prospecting time and won net-new donations from brand-new partners it had not been able to reach before, according to the foundation. One team member's discovery meetings rose from one or two a week to five or six, sometimes more.

The foundation is now extending the same data-driven approach across departments to capture more fundraising opportunities. Its takeaway is one any revenue team would recognize. Good data puts you in front of the right people at the right moment, whether you are closing a deal or funding care for a child.

About ZoomInfo

ZoomInfo (NASDAQ: GTM), the all-in-one AI GTM platform, enables sales, marketing, and customer success teams to execute their go-to-market strategy with confidence. Powered by the industry's most comprehensive B2B data, including more than 100 million companies, 500 million contacts, and billions of signals, ZoomInfo delivers the intelligence, automation, and integrations that modern revenue teams need to identify, engage, and convert their best buyers.

Learn more at zoominfo.com.