Meet The People Acquires The LOOMIS Agency, Advancing Its New Generation Agency Model

Dallas-based challenger brand specialist and digital marketing leader joins North American agency group as it grows to 12 brands and 850+ employees

NEW YORK--(BUSINESS WIRE)--Meet The People (MTP), the innovative advertising holding company for big and mid-sized clients, today announced its expansion into the South with the acquisition of The LOOMIS Agency, a Dallas-based, culture-driven challenger brand specialist, and its digital marketing arm, iluminere. The deal extends MTP's platform into one of the country's largest corporate markets, growing the group to 12 brands and over 850 employees across North America.

The LOOMIS Agency brings award-winning creative expertise in brand strategy, campaign development, and integrated media to MTP’s growing roster of specialized agencies, while strengthening MTP’s sector coverage in healthcare, QSR and multi-location brand management.

“This acquisition completes a key milestone in our U.S. build-out,” says Tim Ringel, Meet The People Founder and Global CEO. “Dallas is home to a large concentration of major and mid-sized companies, and LOOMIS gives us a strong foundation there in a market that is critical to our growth and to the offering we bring clients and investors alike.”

Founded as a challenger brand specialist, The LOOMIS Agency has built its reputation by helping ambitious brands outthink, not outspend, their competition, backed by a culture-first operating model that has driven long-term client partnerships and strong talent retention.

“LOOMIS has always been built for challenger brands and powered by a culture that puts people first,” said Mike Sullivan, CEO of The LOOMIS Agency. “Meet The People shares that belief, and joining the platform gives our clients broader capabilities and our people a bigger stage to grow.”

Both LOOMIS and iluminere will retain their brand identities and client relationships. The two join VSA Partners and Saltwater to round out MTP’s creative bench with complementary strengths in brand transformation, creative technology and challenger brand positioning. The acquisition rounds out the full-service offering MTP brings to mid-sized clients and establishes Dallas as MTP’s hub for growth across the South.

Building on its consistent expansion across North America since its founding in 2021, Meet The People continues to position itself as a leader among independent agency groups through strategic acquisitions that enhance capabilities while respecting agency cultures.

For more information on MTP, visit Meet-The-People.com.

ABOUT THE LOOMIS AGENCY

The LOOMIS Agency is the country’s leading challenger brand advertising agency and a top Dallas advertising agency for digital, social, mobile and user experience. The agency specializes in helping brands compete and win against larger competitors through strategic positioning, bold creative campaigns, and integrated marketing execution. https://theloomisagency.com/

About iluminere

Iluminere helps brands solve business problems through a modern, integrated approach to creative, media, advertising and technology. Guided by its Outthink methodology, the agency brings strategy, creative, media, digital intelligence and technology together to develop campaigns built around how audiences discover, engage and make decisions today. Iluminere creates work designed to strengthen brand relevance, build momentum and deliver true business impact. https://iluminere.com/

ABOUT MEET THE PEOPLE

Meet The People is one of the few independent advertising holding companies in North America at scale built specifically for big and mid-sized clients, bringing together unified but independent agencies across Creative, Media, Experience and Data under one umbrella for fully integrated, deeply specialized solutions. Backed by Innovatus Capital Partners, LLC, Meet The People is deeply committed to the idea that people are at the core of any organization and drive success, and that advertising works best when clients have access to expertise and deep talent.