Team Velocity Enters Canadian Market as an Approved CSSR Choice Vendor for GM Canada Dealers

WASHINGTON--(BUSINESS WIRE)--Team Velocity, a leader in integrated automotive retailing technology, today announced its participation as an approved vendor in General Motors of Canada’s Dealer Customer Lifecycle program, known as the CSSR Choice Program. This milestone marks the company’s official expansion into the Canadian market and underscores its continued commitment to advancing integrated dealership technology on an international scale.

As an approved CSSR Choice vendor, Canadian GM dealerships can now leverage Team Velocity’s Apollo platform to unify and optimize their technology stack, enabling a more seamless and personalized customer experience across every touchpoint.

“Participating in the CSSR Choice Program represents an important step in our continued growth and our alignment with GM Canada dealer initiatives,” said David Boice, Co-Founder and CEO of Team Velocity. “We’re supporting GM Canada dealers through the program, giving them the ability to connect their data, understand their customers more clearly, and act on that insight in real time. That’s what drives retention today.”

Bringing Integrated Retailing to Canadian Dealerships

Apollo enables dealerships to unify data across systems, providing a clearer view of each customer and eliminating inefficiencies caused by disconnected tools. By integrating sales, service, and marketing efforts, dealerships can better understand customer behavior and respond with more timely, relevant engagement.

This expansion introduces a more connected approach to customer retention in Canada, allowing dealerships to move beyond fragmented workflows and toward a single, cohesive platform.

Key Apollo Capabilities

Apollo serves as the foundation of Team Velocity’s integrated approach, combining data intelligence and automation to support dealership performance across sales and service. Key capabilities include:

• DMS Integration: With dealer authorization, Apollo Sites connect directly to your DMS, importing daily sales and service transactions to recognize returning customers and reflect their equity, financing, and service history accurately across your website.
• Upgrade Matrix: A trade pattern prediction tool that analyzes consumer behavior and dealership history to surface the most statistically probable upgrade options for each customer, delivered as personalized offers throughout the customer journey.
• Smart Communications: Automated, behavior-triggered emails that re-engage shoppers with personalized offers based on their browsing activity, and reach service customers before appointments with targeted upgrade offers and appraisal options.
• Command Center: A centralized dashboard that scores and categorizes leads, giving your team real-time insights, automated follow-ups, and Deal Alerts to prioritize and close the best opportunities.

These capabilities work together to create a more consistent and personalized experience across every customer touchpoint.

Supporting a More Connected Customer Journey

As dealerships face increasing pressure to modernize operations and meet evolving consumer expectations, integrated platforms are becoming essential. Team Velocity’s expansion into Canada reflects a broader shift toward connected retailing, where data, communication, and transactions operate within a unified system.

As part of GM Canada’s CSSR Choice Program rollout, Team Velocity will participate as a vendor on GM Canada-led dealer engagement events across the country.

About Team Velocity

Team Velocity is revolutionizing the automotive industry with technology that digitizes the car-buying and vehicle-ownership processes. Made by dealers for dealers, the Apollo Customer Experience Platform provides a suite of integrated applications that make, manage, and measure frictionless consumer experiences from the initial engagement to a final transaction. Apollo empowers dealers to own the entire customer journey by delivering hyper-personalized campaigns across every touchpoint, maximizing ROI and lifetime revenue.

For more information on Apollo, visit https://www.gmdealerdigital.ca/CustomerLifecycleManagement/TeamVelocity. To schedule a demo with Team Velocity, please reach out to [e-mail].