RAD Amplify Expands Collaboration with World’s Largest Holding Company for Third Year, Accelerating AI-Powered Creator Strategy with Ketchum

Expanded work with Omnicom reflects growing demand for audience-first influencer strategy and execution across leading global brand portfolios

LOS ANGELES--(BUSINESS WIRE)--RAD Amplify, a RAD Intel company, today announced an expanded collaboration across the Omnicom network for the third consecutive year, underscoring growing demand for AI-powered, audience-first creator strategy. The continued work reflects growing demand from brands and agencies for creator strategy informed by real audience behavior, not static assumptions.

Most recently, that work has included collaboration with Ketchum, where RAD Amplify helps bring audience intelligence into creator strategy earlier in the process. That means sharper planning, stronger creator selection, and more informed execution across live campaigns.

As the influence landscape becomes more fragmented, the ability to understand audience behavior before launch has become invaluable. Through proprietary AI-driven technology, RAD Amplify helps teams see how audiences think, respond, and engage in real time. RAD Score turns audience language and surrounding behavior into usable insight that helps guide smarter creative and strategic decisions.

“Clients are asking for greater connectivity across strategy, data, and execution,” said Rob Bernstein, Chief Innovation Officer, Ketchum, an Omnicom agency. “Our focus is on ensuring teams operate seamlessly across disciplines while maintaining the deep expertise and relationships our clients depend on. Partnerships like RAD Amplify enable a new level of integration and are therefore essential to how we continue to better service clients.”

In response, RAD Amplify is deepening collaboration with agency partners to pinpoint stronger ideas, uncover high-impact audience conversations, and unify strategy and execution around a more dynamic understanding of behavior.

Emily Duban, President of RAD Amplify, leads the Ketchum relationship and is helping define how audience intelligence informs creator strategy across enterprise ecosystems. “Language is the new behavior. What people are saying, searching, and reacting to reveals how decisions take shape. With our proprietary RAD Score, we translate that understanding into the creative process itself—making campaigns more responsive and resonant.”

Across the collaboration, RAD Amplify is helping replace static audience definitions and siloed workflows with a shared, real-time view of audience behavior used by strategy, creative, and execution teams alike.

About RAD Amplify

RAD Amplify is an AI-powered technology company driving creator-led growth for brands and agencies. The company brings together audience intelligence, creator strategy, and execution to help teams better understand how audiences think, respond, and engage. By analyzing language across social, search, and digital environments, RAD Amplify translates real-time audience behavior into more informed marketing decisions. RAD Amplify is a RAD Intel company.

About RAD Intel

RAD Intel is an AI-driven holding company that acquires, integrates, and scales businesses through its proprietary decision layer. The company applies its technology across a portfolio of operating companies to improve how organizations understand audiences, make decisions, and drive performance. Through its Artificial Intelligence Buyout strategy, RAD Intel focuses on building long-term enterprise value by combining data, technology, and operational execution across industries.

About Ketchum

Ketchum is a global communications consultancy and part of Omnicom Group. The agency helps brands earn trust and relevance through a connected approach to strategy, creativity, and data. With expertise across brand marketing, corporate communications, healthcare, and technology, Ketchum partners with clients to navigate a rapidly evolving media and influence landscape and deliver measurable business impact.