Adams Outdoor Advertising Expands North Carolina Digital Footprint With Winston-Salem Acquisition

LANSING, Mich.--(BUSINESS WIRE)--Adams Outdoor Advertising today announced the acquisition of a digital billboard asset from an independent operator in Winston-Salem, North Carolina. The acquisition includes one digital structure with two display faces, further strengthening Adams’ growing presence across the North Carolina Triad.

This strategic addition expands Adams’ digital footprint in the region, bringing the company’s Triad market coverage to more than 40 digital faces. Adams’ network now delivers continuous digital reach across North Carolina along key transportation corridors, including I-40, I-85, and US-52, stretching from Winston-Salem through Greensboro and the greater Triad, into the Raleigh-Durham Triangle, and extending eastward to the North Carolina coast via I-40.

This expanded corridor provides advertisers with seamless market coverage across major population centers, commuter routes, and tourism-driven coastal destinations, connecting inland economic hubs with high-traffic eastern markets and enabling consistent messaging across one of the state’s most heavily traveled routes.

The newly acquired location enhances Adams’ ability to offer high-impact, flexible advertising solutions to local, regional, and national clients. With its prime positioning in Winston-Salem, the structure provides valuable visibility and frequency within this broader statewide network.

“We’re excited to continue building density in the Triad with this addition in Winston-Salem,” said Kevin Jones. “What makes this especially powerful is how our network now connects the Triad all the way to the North Carolina coast along major corridors like I-40, giving our clients a unified platform to reach audiences across the entire region.”

When combined with Adams’ Charlotte market, including coverage along I-77 and I-85, the company now offers a total of 78 digital billboard faces across its North Carolina footprint, delivering unmatched scale and reach statewide, from the Triad through the Triangle and east to the coast.

The transaction closed on April 20, 2026.

About Adams Outdoor Advertising

Adams Outdoor Advertising is the nation’s fourth-largest out-of-home advertising company and is privately held. A leader in the industry, Adams delivers high-impact, creative advertising campaigns across key U.S. markets. With a focus on innovation and strategic growth, the company connects brands with audiences through a premium portfolio of static and digital billboards.