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Tervis LLC Announces Acquisition of Symglass

BRADENTON, Fla.--(BUSINESS WIRE)--Tervis, the nationally loved drinkware company founded in 1946 and now owned by Tervis LLC, recently announced its acquisition of Symglass, a Nashville-based drinkware company.

"This acquisition represents a strategic step forward in our growth journey, expanding our market footprint and strengthening our ability to serve customers in new ways," said Roger Parsons, president and chief revenue officer of Tervis LLC.

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At Symglass, products are crafted with each piece offering crystal-clear glass with no fragility. The portfolio includes a stemless wine glass, beer pint glass, champagne glass and various other drinkware options for indoor and outdoor entertaining occasions that are unbreakable, crack-proof and chip-resistant.

Following the acquisition, the Symglass product line will be integrated into the Tervis portfolio and repositioned as Symglass by Tervis, with its current website redirecting to a landing page at Tervis.com.

Over time, TMF Plastics, the current manufacturer for Tervis LLC products, will also take on production of the Symglass product out of its Bradenton, Florida plant. Tervis and Symglass are both produced using TritanTM USA material that is constructed from FDA-approved materials and are completely BPA-free.

In continuing to create drinkware designed to enhance the drinking experience, Tervis LLC plans to add designs to Symglass products in the future, as well as introduce popular licensed products.

“This acquisition represents a strategic step forward in our growth journey, expanding our market footprint and strengthening our ability to serve customers in new ways,” said Roger Parsons, president and chief revenue officer of Tervis LLC. “By bringing Tervis LLC and Symglass together, we’re creating new opportunities to reach broader audiences while continuing to innovate and elevate the drinkware experience for consumers.”

Parsons was appointed as president and chief revenue officer of Tervis last year. He currently oversees all aspects of the company’s commercial consumer business strategy, including wholesale, e-commerce and direct-to-consumer (DTC) business.

The acquisition marks Tervis LLC’s first expansion under Parsons’ new leadership, showcasing another stride he has made in the last 12 months. Other milestones include Tervis being a licensed partner of America250, recently securing product at major retail stores that will launch prior to Memorial Day in more than 1,700 stores, and new business development and channel expansion.

About Tervis

Tervis, owned by Tervis LLC, began as a family-owned and operated business founded in 1946, its drinkware is renowned for durable construction, timeless decorations & designs, and premium insulation qualities that have stood the test of time. The Tervis Classic Drinkware Portfolio offers an industry leading lifetime guarantee. For more information, visit Tervis.com.

Contacts

For more information, please contact:
Candice Brown-McElyea
Candice@oneeightohpr.com
941-232-9046

Tervis


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Contacts

For more information, please contact:
Candice Brown-McElyea
Candice@oneeightohpr.com
941-232-9046

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