Haymarket Media Launches HayloARC: The Purpose-Built DSP Fueled by Haymarket’s HCP First-Party Data

NEW YORK--(BUSINESS WIRE)--Haymarket Media, a leading medical media company, is announcing the launch of HayloARC, a groundbreaking demand-side platform (DSP) specifically designed to meet the unique needs of healthcare marketers and advertisers. HayloARC is the first DSP in the healthcare sector thoughtfully designed with extensive first-party publisher data, offering unparalleled targeting capabilities and efficiency for digital media campaigns.

HayloARC is the first-to-market DSP that leverages 100% first-party HCP data, derived from Haymarket Media’s more than 30 leading endemic medical media properties. The direct relationships created with HCPs through Haymarket’s network provides a higher fidelity audience quality needed for high-performing campaigns. This proprietary data provides healthcare marketers with an unprecedented level of audience insight and precision, empowering advertisers to differentiate from other DSPs using third-party HCP audience sources.

“We recognized a critical need in the market for a DSP that better understands the complexities and nuances of healthcare advertising,” says Mike Graziani, CEO of Haymarket Media. “HayloARC combines our deep expertise in medical media with cutting-edge programmatic technology. Our first-party data advantage means healthcare marketers can achieve greater accuracy and campaign effectiveness than ever before.”

The company developed HayloARC with programmatic buyers at its core to meet the evolving demands of healthcare advertising. The platform’s user experience and intuitive interface prioritize efficiency, using AI-driven automation to streamline repetitive tasks while minimizing the potential for human error. While HayloARC’s intuitive interface dramatically accelerates manual campaign management, its robust API capabilities allow agencies to bypass the UI entirely, activating media directly through their own proprietary systems. Through a strategic partnership with PurpleLab, advertisers can now move beyond vanity metrics such as CTR to measure actual script lift and patient journey milestones, closing the loop between digital exposure and clinical action.

HayloARC is also pioneering energy management for healthcare marketers through an integration with Cedara. As the explosion in AI and programmatic technology places unprecedented strain on energy resources, HayloARC focuses on optimizing computational efficiency to lower waste and enhance sustainability. This integration directs ad spend toward high-impact, sustainable placements, allowing advertisers to maximize ROI while minimizing waste. By measuring the intensity of every campaign, HayloARC sets a new standard where superior media outcomes and responsible energy use work in tandem.

“HayloARC allows healthcare marketers to execute more effective, efficient and responsible digital campaigns,” adds Louis Naimoli, VP, Programmatic Business Development & Strategy. “HayloARC sets a new standard for programmatic advertising in healthcare, delivering superior results and increasing the focus on sustainability, while providing customers with a boutique experience that fits their needs.”

HayloARC is available to advertisers and agencies starting today, March 30, 2026. For more information or to request a demo, please visit www.hayloARC.com.

About Haymarket Media, Inc.: Haymarket Media, Inc. is a global specialist media and information company with a portfolio of market-leading brands serving professionals and marketers in sectors including healthcare, public relations, communications, advertising, automotive and senior care. With 36 esteemed medical publications and three influential business media outlets among its wider portfolio, Haymarket provides critical information, insights and platforms for connection and growth. Haymarket is committed to delivering high-quality, trusted content that empowers its audiences and clients.

About HayloARC: HayloARC is Haymarket Media's next-generation Demand-Side Platform (DSP), engineered for the specific needs of marketers targeting specialist audiences. It provides clients with direct access to build, target and execute campaigns, combining the power of Haymarket’s exclusive first-party data, advanced AI capabilities and deep engagement analytics to deliver unparalleled targeting precision, campaign performance and transparent outcomes for HCP and DTC-focused medical marketers. HayloARC is the underlying technology behind the Haylo portfolio of digital advertising solutions at Haymarket.