Anoki and Amagi Bring Scene-Level Intelligence to In-Content CTV Ads

Anoki’s ContextIQ™ integrates with Amagi’s THUNDERSTORM SSAI platform to scale and power smarter in-content ad formats for publishers, viewers and advertisers.

MOUNTAIN VIEW, Calif. & NEW YORK--(BUSINESS WIRE)--Anoki and Amagi, as part of their strategic partnership, today announced the launch of In-Scene Ads powered by Anoki ContextIQ™ across Amagi’s portfolio of in-content ad formats for Free Ad-supported Streaming TV (FAST). This collaboration integrates Anoki’s ContextIQ™, the industry-leading multimodal AI platform, with Amagi’s THUNDERSTORM server-side ad insertion (SSAI) solution to offer a seamless, non-disruptive way for advertisers to engage viewers during the scenes that matter most at scale. The new offering is first available across Amagi-powered FAST channels and streaming apps.

Industry response

Dentsu is the first partner to utilize ContextIQ In-Scene Ads in a campaign. The dentsu partnership spans the agency’s three go to market media brands, Carat, dentsu X, and iProspect.

“Anoki continues to be an innovative partner for dentsu,” said Kevin Weigand, VP, Marketplace & Partnerships - Video & Audio, dentsu. “We’re always exploring emerging formats that elevate the viewer experience in order to provide positive brand outcomes for our clients. In-Scene Ads offer a promising new way to deliver relevant messaging without disrupting content.”

The rollout builds upon Amagi’s robust ecosystem of In-Content advertising partners, including leading platforms and premium content partners.

This launch marks a significant evolution of the partnership between Anoki and Amagi, which first introduced scene-level contextual targeting to FAST in 2024. By prioritizing formats that enhance rather than interrupt the viewer experience, the partnership aims to create a more sustainable and effective ecosystem for advertisers, publishers, and audiences alike.

A new canvas for CTV advertising

Traditional ad pods often disrupt the viewing experience. This joint solution moves beyond those limitations by unlocking previously unreachable inventory within the content itself. By leveraging scene-level video intelligence, advertisers can now align their creative with the specific sight, sound, motion, and emotion of any given scene.

"In-Content ad formats unlock previously untapped inventory, but their full value is best realized when paired with scene-level contextual intelligence," added KA Srinivasan, Co-founder and President - Global Business at Amagi. "By integrating with Anoki's ContextIQ platform, we're giving advertisers a way to appear inside the content and meet audiences at exactly the right moment."

Key features include:

• High-Impact Formats: A suite of options including Squeeze Backs, Overlays, and Picture-in-Picture ads now enriched with ContextIQ for scene, sentiment and brand suitability without pausing the program.
• Interactive Engagement: Brands can drive immediate actions through integrated tools like QR codes.
• Generative AI Customization: Advertisers can use Anoki’s CreativeAI to generate GenAI versions of these formats, tailored for specific markets, seasonality, or messaging.

Raghu Kodige, Co-Founder and CEO of Anoki, said, "When you bring true scene-level video intelligence to CTV, you have access to an entirely new canvas for brand storytelling and connection. Combined with Amagi’s seamless ad insertion, advertisers gain precision targeting and creative relevance that simply hasn't been possible before.”

About Anoki

Anoki is a pioneering AI company building the future of connected TV (CTV), from content discovery to advertising and engagement. Our video intelligence solutions help content partners, CTV platforms, and advertisers connect with audiences in smarter, more impactful ways. The Anoki platform includes ContextIQ, the industry’s first end-to-end platform for contextual video intelligence powered by multimodal AI; LiveTVx, an AI-native FAST service; and CreativeAI, a generative AI solution for video creative. Designed with privacy, personalization, and transparency at the core, Anoki enables true scene-level targeting, dynamic ad customization, and intelligent brand safety at scale, bringing greater relevance and control to every part of the CTV ecosystem. Learn more at anoki.ai

About Amagi

Founded in 2008, Amagi Media Labs Limited (www.amagi.com) is a cloud-native SaaS platform serving the global media and entertainment industry. Amagi enables media companies to launch, manage, distribute, and monetize live, linear, and on-demand content across cable, OTT, and FAST platforms without investing in traditional broadcast infrastructure. Its diversified platform, which includes Streaming Unification, Monetization & Marketplace, and Cloud Modernization, allows media companies to run end-to-end content operations, get comprehensive distribution reach, and offer monetization capabilities across streaming-led environments. Amagi is one of the few players in the media technology space that offers end-to-end, AI-enabled solutions across the video value chain. Amagi manages 7,000+ channel deliveries across 300+ distributors in 40+ countries with the aim of helping media companies build audience value using its cloud-native platform.

Forward-Looking Statements

This press release contains statements that may constitute “forward-looking statements” within the meaning of applicable securities laws and regulations, including the Securities and Exchange Board of India (Listing Obligations and Disclosure Requirements) Regulations, 2015, as amended. These statements relate to, among other things, the anticipated benefits of the partnership, product capabilities, market opportunities, and future business prospects. Forward-looking statements are based on current expectations, assumptions, and projections and are subject to inherent risks, uncertainties, and other factors that could cause actual results or outcomes to differ materially from those expressed or implied in such statements. Amagi Media Labs Limited undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise, except as required under applicable law.